Apply to join the YouTube Partner Program when you feel confident in the interest and following your videos have garnered. There is no set following numbers needed to become a partner, but YouTube must see that your videos have interest and are growing a following before you're accepted. Sometimes YouTube will contact you directly about becoming a partner, especially if your videos have gone viral quickly. If not, you can apply on the YouTube partner page by entering personal information, describing a marketing plan, and defining your video genre.
And though they don't appear to be huge revenue contributors at this point, the YouTube Red and YouTube TV subscription services can't be overlooked when trying to value the company. Particularly YouTube Red, which provides ad-free YouTube, some original shows and access to the Google Play Music service for $10 per month, and which led YouTube to become the top-grossing U.S. iPhone app in March. Later this year, Google plans to replace Google Play Music -- in many ways Red's weak link -- with YouTube Remix, a music service that's fully integrated with YouTube.
Of course, YouTube is funded by advertisers. So it makes sense to pay attention to their wants and desires. But under the current model, brands’ reactions are often a placeholder for third party regulation. And at the moment – as content creators are sketching the line for appropriate content – it is often advertisers who have the final say about acceptability.
Enabling monetization means that you agree you will only upload video content that you have the rights for and that you will play by the rules (such as not watching your own video over and over to boost ads). Google AdSense is the way you set up your payment information for when you actually start making money. I’ve posted links in the show notes of today’s episode so that you don’t have to hunt around for these links.
Later that year, YouTube came under criticism for showing inappropriate videos targeted at children and often featuring popular characters in violent, sexual or otherwise disturbing situations, many of which appeared on YouTube Kids and attracted millions of views. The term "Elsagate" was coined on the Internet and then used by various news outlets to refer to this controversy. On November 11, 2017, YouTube announced it was strengthening site security to protect children from unsuitable content. Later that month, the company started to mass delete videos and channels that made improper use of family friendly characters. As part as a broader concern regarding child safety on YouTube, the wave of deletions also targeted channels which showed children taking part in inappropriate or dangerous activities under the guidance of adults. Most notably, the company removed Toy Freaks, a channel with over 8.5 million subscribers, that featured a father and his two daughters in odd and upsetting situations. According to analytics specialist SocialBlade, it earned up to £8.7 million annually prior to its deletion.
In December 2012, two billion views were removed from the view counts of Universal and Sony music videos on YouTube, prompting a claim by The Daily Dot that the views had been deleted due to a violation of the site's terms of service, which ban the use of automated processes to inflate view counts. This was disputed by Billboard, which said that the two billion views had been moved to Vevo, since the videos were no longer active on YouTube. On August 5, 2015, YouTube removed the feature which caused a video's view count to freeze at "301" (later "301+") until the actual count was verified to prevent view count fraud. YouTube view counts once again updated in real time.
On the other side lie many, many YouTube users who visit the site for other reasons and other forms of entertainment, and who arguably aren’t interested in supporting the cult of personalities that might be said to represent “old-school” YouTube. Instead, they come to the site for music, memes, narrative media, instructional videos, and more general forms of content consumption and entertainment.
The tech conceit of starting with nothing and growing a business into being profitable sounds appealing. Who wouldn't like to minimize initial investment? But the successes have typically required hundreds of millions, if not a billion or more, of investment to ultimately succeed. And there are many ways in which the grand concept can fall short the way theory sometimes does when faced with the reality of application.
ChuChu’s headquarters take up the entire first floor of a blue-glass building with bright-yellow stripes. Rows of animators flank a center aisle that houses big, colorful flourishes—weird chairs, structural columns with graffiti on them—signifying “fun tech office!” The work floor is ringed by maybe 10 offices that house the higher-ups. ChuChu says it employs about 200 people.
I’ve tolerated all kind of s***t from Youtube... Youtube Rewind, Buzzfeed, SNL, censorship, the endless annoying mainstream music, tons of politic propaganda... god even the idea that I must to watch ads every 2 minutes (at this point I prefer turn on the old TV) but ever since tik tok ads invaded I feel I want to drink acid, pull my eyes off, blow my ears with firecrackers and die slowly... it’s TOO MUCH... I’ve never experience this level of despair for society. But anyways maybe I’m too old and bitter... even though i’m freaking 27!!
Most videos enable users to leave comments, and these have attracted attention for the negative aspects of both their form and content. In 2006, Time praised Web 2.0 for enabling "community and collaboration on a scale never seen before", and added that YouTube "harnesses the stupidity of crowds as well as its wisdom. Some of the comments on YouTube make you weep for the future of humanity just for the spelling alone, never mind the obscenity and the naked hatred". The Guardian in 2009 described users' comments on YouTube as:
All eye-rolling at YouTube’s attempts to encourage community aside: When viewed in the context of PewDiePie’s extremely high level of influence over followers who are in turn deeply committed to waging meme war in his name, his alt-right ties become even more concerning. In essence, YouTube’s most influential personality is using his platform in ways that carry the potential to push millions of his already devoted followers toward online extremism. They’re already deploying the same tools of memeified, joking harassment and brigading that the alt-right is known to deploy — tactics rooted in the kinds of online trollishness that can seem purely jovial and harmless right up until it becomes something more.
The great thing about sponsorships is that you don’t have to give YouTube a cut. Plus, you can negotiate whatever contracts you want based on impressions and the size of your audience. In most cases, the amount of revenue you generate from sponsorships is substantially more than YouTube ad revenue. (Meanwhile, you can still generate ad revenue. So it’s like having two sources of income from the same video.)
National Geographic magazine has announced the winning entries in its annual photo competition. The grand-prize winner this year is Jassen Todorov, who will take home a $5,000 prize for his aerial image of thousands of recalled Volkswagen and Audi cars in the Mojave Desert. The contest organizers have shared with us the top winners and honorable mentions below, selected from a pool of nearly 10,000 entries. Captions are written by the individual photographers and lightly edited for content.
Other, more intense measures could help, too. For example, how about restricting toddler videos to the YouTube Kids app? Toddler content could, in effect, be forbidden on the main platform. If video makers wanted their work on the YouTube Kids app, they’d have to agree to have it only on the Kids app. This might hurt their view counts initially, but it would keep kids in a safer environment, and in the long term would protect the brand from the inevitable kid-related scandals. The issue of inappropriate videos popping up in YouTube Kids has received a good deal of national press—but society can live with a tiny sliver of bad things slipping through the company’s filters. It’s a small issue compared with kids watching billions of videos on regular YouTube. Why worry about the ways a kid could hurt himself in a padded room, when huge numbers of kids are tromping around the virtual city’s empty lots? (Ducard said that YouTube knows families watch videos together: “That’s why this content is available on our main YouTube site and also on our YouTube Kids app.”)
In February 2015, YouTube released a secondary mobile app known as YouTube Kids. The app is designed to provide an experience optimized for children. It features a simplified user interface, curated selections of channels featuring age-appropriate content, and parental control features. Later on August 26, 2015, YouTube launched YouTube Gaming—a video gaming-oriented vertical and app for videos and live streaming, intended to compete with the Amazon.com-owned Twitch.