Consider start-up costs. Your start-up costs largely depend on the type of content you're putting out. For "Pittsburgh Dad," the cost to launch the show was virtually nothing, Preksta says. The first episode required just three supplies: Preksta's iPhone, a polo shirt from Goodwill and a pair of glasses. The show hasn't required much of an investment in technology since, "At the end of the day, it's me, Curt and a couple of lights," Preksta says.
The great thing about sponsorships is that you don’t have to give YouTube a cut. Plus, you can negotiate whatever contracts you want based on impressions and the size of your audience. In most cases, the amount of revenue you generate from sponsorships is substantially more than YouTube ad revenue. (Meanwhile, you can still generate ad revenue. So it’s like having two sources of income from the same video.)
This is the latest move in the president’s long record of prioritizing harsh immigration and asylum restrictions, and one that’s sure to raise eyebrows—the White House had hesitantly backed off the plan in August before reversing course. In essence, the administration has now decided that Vietnamese immigrants who arrived in the country before the establishment of diplomatic ties between the United States and Vietnam are subject to standard immigration law—meaning they are all eligible for deportation.

In December 2011, YouTube launched a new version of the site interface, with the video channels displayed in a central column on the home page, similar to the news feeds of social networking sites.[54] At the same time, a new version of the YouTube logo was introduced with a darker shade of red, the first change in design since October 2006.[55] In May 2013, YouTube launched a pilot program for content providers to offer premium, subscription-based channels within the platform.[56][57] In February 2014, Susan Wojcicki was appointed CEO of YouTube.[58] In November 2014, YouTube announced a subscription service known as "Music Key", which bundled ad-free streaming of music content on YouTube with the existing Google Play Music service.[59]
Soon after the snows of 1977 began to thaw, the residents of Greenfield, Massachusetts, received a strange questionnaire in the mail. “Try to recall the number of times you became annoyed and/or angry during the past week,” the survey instructed. “Describe the most angry of these experiences.” One woman knew her answer: Recently, her husband had bought a new car. Then he had driven it to his mistress’s house so she could admire the purchase. When the wife found out, she was livid. Furious. Her rage felt like an eruption she couldn’t control.

Frank Kameny, the last century’s greatest gay-rights activist, filed the first-ever Supreme Court petition challenging discrimination against homosexuals. He led some of the first gay-rights demonstrations. He was the first openly gay congressional candidate. He spearheaded the challenge to the psychiatric establishment’s categorization of homosexuality as a mental illness. He fought tirelessly against sodomy laws. He did a lot more than that. But there is one thing he never did—at least to my own recollection and that of associates of his whom I consulted. He did not use the term LGBTQ, or any of its variations.
Congress held hearings on television’s possible deleterious effects on children (and adults) in 1952, 1954, and 1955. But not much happened, and the government and TV networks generally settled into a cycle that has been described by the media scholar Keisha Hoerrner. “First,” she has written, “the government castigated the industry for its deplorable programming, then the industry took its verbal punishment and promised to do better, followed by the government staying out of the industry’s business.”
7. Turn to crowdfunding: There are two primary types of crowdfunding: recurring and project-based. Recurring crowdfunding lets contributors pay an amount they specify on a regular schedule. You’d want to maximize this type of funding in order to turn a channel into a substantial income stream. Incentives such as one-on-one video chats, private classes or merchandise can entice viewers to sign up.
All the estimates by research firms and analysts, says Kirjner, are "based more on belief and anecdotes than on truly representative data. What's more -- beyond anecdotes either shared by Google or collected through discussions with ad buyers, creators and multichannel network operators -- we know very little about what is available on YouTube, what people watch and how much it gets watched."
For other YouTube creators, ad dollars only go so far, and a significant portion of revenue comes from sponsorships and “affiliate marketing” (when brands offer a commission on any sales or traffic that the creator’s content drives). Affiliates function pretty seamlessly through YouTube; anyone can include links to featured products in their video’s caption, and when audience members click through and buy them, that YouTube channel gets a small kickback. Many YouTubers prefer Amazon’s affiliate program, “Amazon associates,” although there are plenty more to choose from.
YouTube is one of the most popular websites on the planet, receiving billions of views a year and paying out millions to the content creators that it hosts. Money earned through YouTube is generated by advertisements. Content creators who host ads on their videos receive about half of the ad revenue those ads generate, while YouTube takes the rest. Anyone can monetize their videos, as long as their videos do not break copyright law.
And I don’t just mean that the Republican Party is led by the boss of a kleptocratic family business who presides over a scandal-ridden administration, that many of his closest advisers are facing prison time, that Donald Trump himself might have to stay in office just to avoid prosecution, that he could be exposed by the special counsel and the incoming House majority as the most corrupt president in American history. Richard Nixon’s administration was also riddled with criminality—but in 1973, the Republican Party of Hugh Scott, the Senate minority leader, and John Rhodes, the House minority leader, was still a normal organization. It played by the rules.
And I don’t just mean that the Republican Party is led by the boss of a kleptocratic family business who presides over a scandal-ridden administration, that many of his closest advisers are facing prison time, that Donald Trump himself might have to stay in office just to avoid prosecution, that he could be exposed by the special counsel and the incoming House majority as the most corrupt president in American history. Richard Nixon’s administration was also riddled with criminality—but in 1973, the Republican Party of Hugh Scott, the Senate minority leader, and John Rhodes, the House minority leader, was still a normal organization. It played by the rules.
“The largest fucking YouTuber on the planet made a video that got 7 million views in 7 hours,” Hasan Piker, a commentator for the left-wing web series The Young Turks, said on his own YouTube channel. “That seems like a fucking big problem, especially if the majority of his viewers are 14-year-old kids who are going to go over to this fucking channel and start watching this guy’s cartoon videos. ... [E;R] has an interest in red-pilling people and turning them over to Naziism or to Fascist ideology. How do you think this will play out when PewDiePie hypes this guy’s fucking channel?”

I’ve been creating content on YouTube for over 3 years and on December 6th, 2018 I was given 4 community guidelines strikes in 5 minutes and my channel was terminated. I’ve never had issues on YouTube nor has my content been called into question by YouTube. I had over 83,000 loyal subscribers tuned into my content and they are all incredibly upset with YouTube’s ban. I’ve filed 4 appeals, one for each community guideline strike, and YouTube will not get back to me.
“All I said was I like this guy’s anime review,” PewDiePie says in the video. “[The channel creator] apparently likes to have hidden and not-so-hidden Nazi references in his videos and obviously if I noticed that I wouldn’t have referenced him in the shoutout. ... I said publicly a year and a half ago that I was going to distance myself from Nazi jokes and that kind of stuff, because I want nothing to do with it. Generally, I’ve done that. I don’t really have a reason to dip into that again — it’s just stupid.”
Also in November 2017, it was revealed in the media that many videos featuring children – often uploaded by the minors themselves, and showing innocent content – were attracting comments from pedophiles[376][377] and circulating on the dark web, with predators finding the videos by typing in certain keywords in Russian.[377] As a result of the controversy, which added to the concern about "Elsagate", several major advertisers whose ads had been running against such videos froze spending on YouTube.[378][369]

At the end of the day, though, there are a lot of variables that can affect just how much you can make on YouTube. Your audience has a lot to do with the type of ad that would work best. For example, if you are making short funny videos, it’s probably best to not include a 30-second ad at the beginning—a viewer might just skip right on by. Luckily, YouTube has an analytics page that you can use to see just about every measurable aspect of your video—from demographics to time of day watched and location.

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And while PewDiePie only follows a few hundred people on Twitter, many of them are alt-right-identified figures — including Peterson, the prominent Gamergate writer Ian Miles Cheong, Infowars editor Paul Joseph Watson, the alt-right YouTube philosopher Stefan Molyneux, the alt-right Canadian blogger Lauren Southern, the recently “redpilled” YouTube personality Laci Green, and leading figures of YouTube’s reactionary right-wing community, like Dave Rubin and Ben Shapiro. PewDiePie also followed notorious alt-right YouTuber Sargon of Akkad until the latter’s suspension from Twitter last year. (Kjellberg has not responded to a request from Vox for comment.)
Typically only offered to large YouTube channels with a wide audience (although not exclusively), another big way to earn cash through YouTube is to get sponsored deals with companies that will pay you to promote or mention their products in your videos. You can earn money this way either as a lump sum of cash the company will pay you for the deal, clicks on the company's link, or on a per-view basis. 
YouTube offers users the ability to view its videos on web pages outside their website. Each YouTube video is accompanied by a piece of HTML that can be used to embed it on any page on the Web.[123] This functionality is often used to embed YouTube videos in social networking pages and blogs. Users wishing to post a video discussing, inspired by or related to another user's video are able to make a "video response". On August 27, 2013, YouTube announced that it would remove video responses for being an underused feature.[124] Embedding, rating, commenting and response posting can be disabled by the video owner.[125]

Chandar met me and led me into a massive conference room. In addition to being the CEO, he composes music for ChuChu. He’s the public face of the company and, at 39, a few years younger than the other four founders, who each hold an equal stake. He sent a young man to get me a coffee, and then we sat down together with his friend B. M. Krishnan, a former accountant and a ChuChu co-founder who is now the company’s chief creative officer.


Also in November 2017, it was revealed in the media that many videos featuring children – often uploaded by the minors themselves, and showing innocent content – were attracting comments from pedophiles[376][377] and circulating on the dark web, with predators finding the videos by typing in certain keywords in Russian.[377] As a result of the controversy, which added to the concern about "Elsagate", several major advertisers whose ads had been running against such videos froze spending on YouTube.[378][369]
Of course, influencers have their own interests to look out for, too. “The process of creating a brand campaign is holistic, and the cost is not standard,” says Natalie Alzate, the woman behind NataliesOutlet, a YouTube channel with almost 6 million followers. “My manager, agent, and attorney work hard to ensure that each campaign is a success, which is measured by whether the fans respond to it as well they do to non-sponsored content.”
In early May, Amazon announced a new service initially designed for "professional video producers." Launch partners include media firm Conde Nast, the "How Stuff Works" website and Samuel Goldwyn Films. Amazon Video Direct could compete for the young creative talent attracted to YouTube. As does YouTube, Amazon offers revenue-sharing and royalties for content that attracts a certain level of traffic. 
Estimates for YouTube's annual revenue, nearly all of which still comes from ads, vary a fair amount. But many of the estimates are now above $10 billion. At different points, Bank of America and Mizuho forecast that YouTube would post 2017 revenue of $13 billion and $12 billion, respectively. And in February, Baird's Colin Sebastian estimated YouTube is doing around $15 billion in annual sales.
Previously, viewing YouTube videos on a personal computer required the Adobe Flash Player plug-in to be installed in the browser.[70] In January 2010, YouTube launched an experimental version of the site that used the built-in multimedia capabilities of web browsers supporting the HTML5 standard.[71] This allowed videos to be viewed without requiring Adobe Flash Player or any other plug-in to be installed.[72][73] The YouTube site had a page that allowed supported browsers to opt into the HTML5 trial. Only browsers that supported HTML5 Video using the MP4 (with H.264 video) or WebM (with VP8 video) formats could play the videos, and not all videos on the site were available.[74][75]
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