I don’t mean the kind of corruption that regularly sends lowlifes like Rod Blagojevich, the Democratic former governor of Illinois, to prison. Those abuses are nonpartisan and always with us. So is vote theft of the kind we’ve just seen in North Carolina—after all, the alleged fraudster employed by the Republican candidate for Congress hired himself out to Democrats in 2010.
Alternatively, you can partner with an existing merchandising network for creators such as DFTBA (Don’t Forget to Be Awesome). However, you'll be competing with other YouTubers in a marketplace and have less control over adding products, offering discounts, integrating your content, and all the advantages that come with owning your own ecommerce site.
YouTube has also faced criticism over the handling of offensive content in some of its videos. The uploading of videos containing defamation, pornography, and material encouraging criminal conduct is forbidden by YouTube's "Community Guidelines". YouTube relies on its users to flag the content of videos as inappropriate, and a YouTube employee will view a flagged video to determine whether it violates the site's guidelines.
A TiVo service update in July 2008 allowed the system to search and play YouTube videos. In January 2009, YouTube launched "YouTube for TV", a version of the website tailored for set-top boxes and other TV-based media devices with web browsers, initially allowing its videos to be viewed on the PlayStation 3 and Wii video game consoles. In June 2009, YouTube XL was introduced, which has a simplified interface designed for viewing on a standard television screen. YouTube is also available as an app on Xbox Live. On November 15, 2012, Google launched an official app for the Wii, allowing users to watch YouTube videos from the Wii channel. An app is also available for Wii U and Nintendo 3DS, and videos can be viewed on the Wii U Internet Browser using HTML5. Google made YouTube available on the Roku player on December 17, 2013, and, in October 2014, the Sony PlayStation 4. In November 2018, YouTube launched as a downloadable app for the Nintendo Switch.
Maybe better or more refined solutions exist, but if the history of children’s television teaches us anything, it’s that the market alone will not generate the best outcomes for kids. Nor is the United States government likely to demand change, at least not without prompting. Heroes will have to emerge to push for change in the new YouTube’d world, just as they did in the early days of broadcast children’s TV. And not all of those heroes will come from the Western world. They’ll come from all over the globe, maybe even Chennai.
In September 2018, YouTube began to phase out the separate YouTube Gaming website and app, and introduced a new Gaming portal within the main service. YouTube staff argued that the separate platform was causing confusion, and that the integration would allow the features developed for the service (including game-based portals and enhanced discoverability of gaming-related videos and live streaming) to reach a broader audience through the main YouTube website.
FOR CHRIS PREKSTA, co-launching the now-popular YouTube show "Pittsburgh Dad" was a "happy accident." In 2011, Preksta filmed his co-creator Curt Wootton performing an amusing impression of his father's Pittsburgh-inflected accent, and the pair edited it to look like a family sitcom. They uploaded it to YouTube, primarily to share with their own families. But soon, the video was receiving tens of thousands of views and gaining coverage on local media stations.
But even if you discount YouTube's multiples a bit to account for its profit uncertainty, you're still left with a very valuable business. At six times Mizuho's revenue estimate, YouTube would be worth $90 billion. At seven times, it would be worth $105 billion. And those valuation figures would rise a little more if one tacked on a slight premium (say, $5 billion or $10 billion) for the potential of YouTube's subscription businesses.
Have you ever watched a YouTube star’s video and thought, I could’ve done that? Me neither. Out of all the influencer platforms, YouTube strikes me as the most intimidating. But it can also be the most lucrative, with top YouTubers earning well into the six figures from advertising revenue alone. And this pie is only getting expanding: YouTube recently reported that the number of users earning over $100,000 on the platform has increased by more than 40 percent annually; currently, 75 percent more channels have surpassed a million subscribers versus last year.
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ChuChu is largely making things up as it goes, responding—as any young company would—to what its consumers want. Despite the company’s earnest desire to educate the kids who watch its videos, it has not tried to use the lessons generated by previous generations of educational-TV makers. Its executives and developers don’t regularly work with academics who could help them shape their content to promote healthy development of young brains. So what effects are ChuChu’s shows having on kids? How does what it’s producing compare with whatever kids were watching before?
YouTube does not usually offer a download link for its videos, and intends for them to be viewed through its website interface. A small number of videos, can be downloaded as MP4 files. Numerous third-party web sites, applications and browser plug-ins allow users to download YouTube videos. In February 2009, YouTube announced a test service, allowing some partners to offer video downloads for free or for a fee paid through Google Checkout. In June 2012, Google sent cease and desist letters threatening legal action against several websites offering online download and conversion of YouTube videos. In response, Zamzar removed the ability to download YouTube videos from its site.
Estimates for YouTube's annual revenue, nearly all of which still comes from ads, vary a fair amount. But many of the estimates are now above $10 billion. At different points, Bank of America and Mizuho forecast that YouTube would post 2017 revenue of $13 billion and $12 billion, respectively. And in February, Baird's Colin Sebastian estimated YouTube is doing around $15 billion in annual sales.
Though the furor around PewDiePie’s repeated antics has subsided after each of these incidents, his courting of alt-right ideas has not. Though he has never openly identified himself as a member or supporter of the alt-right, he has continued to like and promote channels run by alt-right-affiliated users, and earlier this year, he made a video in which he reviewed the right-wing personality and alt-right hero Jordan Peterson’s controversial self-help book. In the review, PewDiePie endorsed the book, called it a “fun” read, and said he would take some of its advice.
ChuChu has changed over time—it has slowed the pacing of its videos, focused on the key elements of scenes, and made more explicitly educational videos. But in the wilds of YouTube, the videos with the most views, not the most educational value, are the ones that rise to the top. ChuChu’s newer videos, which have more of the features Johnson looks for, have not had the time to hoover up as much attention, so the old ones keep appearing in YouTube searches and suggestions.
In order to earn revenue on a video, you need to first post videos on your YouTube account. You can create and edit your videos in advance using an editing program such as Adobe (ADBE) Premier or Apple’s (AAPL) iMovie, or you can upload a raw video from your phone or computer and use the YouTube video editor. Once your video is online, you need people to watch it. Promote your content on social networks, to family and friends, on blogs, Tumblr (YHOO), and any other possible digital outlet. More views means more money in your pocket.
After Krishnan rewrote a nursery rhyme, Chandar would then take the lyrics and compose music around them. The songs are simple, but if you hear them once, you will hear them for the rest of your life. Krishnan would storyboard the videos, imagining the sequence of shots, as befitting his youthful dream of becoming a movie director. ChuChu productions are essentially music videos for kids, sometimes featuring Tollywood dance moves that Chandar and Krishnan demonstrate for the animators.
As it became clear that ChuChu videos were being watched by millions of people on six continents, Krishnan and Chandar started branching out into original songs and nursery rhymes, which Krishnan has been writing for the past couple of years. Their content runs the gamut, from an adaptation of “Here We Go Round the Mulberry Bush,” dedicated to tree planting as a way to fight global warming, to “Banana Song” (“Na na na banana / long and curved banana”).
Used by countless popular YouTubers, Patreon is a site that allows viewers to donate monthly to their favorite YouTubers, and in turn, allows the YouTuber to (if so desired) give rewards back to the viewers. And, despite the site taking about 10% of the donations for themselves, most YouTubers make more money through Patreon than their own channel, according to Bustle.
In October 2010, Hurley announced that he would be stepping down as chief executive officer of YouTube to take an advisory role, and that Salar Kamangar would take over as head of the company. In April 2011, James Zern, a YouTube software engineer, revealed that 30% of videos accounted for 99% of views on the site. In November 2011, the Google+ social networking site was integrated directly with YouTube and the Chrome web browser, allowing YouTube videos to be viewed from within the Google+ interface.