But what about the cost of servers, bandwith etc? I think it might be in the range of $750 million per year to as high as $1.5 Bn plus ( we will never know as Google never reveals cost of running youtube, and Google has invested heavily in this space ). I feel Youtube as a standalone business MAY NOT be as profitable a biz as Search and might never be since barely 10% of its content is actually monetizable. But for Google, with $30 Billion revenues, Youtube losses( even if money lost is as high as say $500 million per year) is chump change considering the strategic advantage it gives visavis competition. (Microsoft online businesses lost way more last 10 years). Youtube subsidy by Google has created a monopoly which has effectively destroyed all independent video ad network business plans.
I don’t mean the kind of corruption that regularly sends lowlifes like Rod Blagojevich, the Democratic former governor of Illinois, to prison. Those abuses are nonpartisan and always with us. So is vote theft of the kind we’ve just seen in North Carolina—after all, the alleged fraudster employed by the Republican candidate for Congress hired himself out to Democrats in 2010.
One of the biggest complaints I hear about video is that it’s so time consuming. It takes forever just to make one video. We’ve found a solution. We call it the, “Massive Video Production Strategy” This allows you to make the most amount of videos in the least amount of time and work. By using this strategy, some of our clients were able to shoot, edit, upload and optimize 30 videos in 9 hours.
Previously, viewing YouTube videos on a personal computer required the Adobe Flash Player plug-in to be installed in the browser. In January 2010, YouTube launched an experimental version of the site that used the built-in multimedia capabilities of web browsers supporting the HTML5 standard. This allowed videos to be viewed without requiring Adobe Flash Player or any other plug-in to be installed. The YouTube site had a page that allowed supported browsers to opt into the HTML5 trial. Only browsers that supported HTML5 Video using the MP4 (with H.264 video) or WebM (with VP8 video) formats could play the videos, and not all videos on the site were available.
But as the latest controversy around PewDiePie illustrates, his jokes have failed to land with many, many YouTube users, and there’s growing frustration with YouTube for not doing more to combat the growth of extremism in its midst. Though its most recent move of simply erasing PewDiePew from its rosily optimistic look back at 2018 might temporarily help to create a positive public image, when considering the evolution of PewDiePie’s influence alongside his steady drift toward the far right, it’s increasingly difficult to look back and laugh.
For other YouTube creators, ad dollars only go so far, and a significant portion of revenue comes from sponsorships and “affiliate marketing” (when brands offer a commission on any sales or traffic that the creator’s content drives). Affiliates function pretty seamlessly through YouTube; anyone can include links to featured products in their video’s caption, and when audience members click through and buy them, that YouTube channel gets a small kickback. Many YouTubers prefer Amazon’s affiliate program, “Amazon associates,” although there are plenty more to choose from.
If you think that’s alarming, especially given the many teens and preteens who watch and are influenced by PewDiePie, you’re not alone. In many ways, PewDiePie’s trollish irreverence and offense-proof shock humor embodies a more pervasive overlap between YouTube’s gaming culture and its alt-right culture. And the criticisms leveled at him in his role as YouTube’s most popular creator represent what seems to have become a larger battle to reclaim YouTube culture— a battle that in recent months has come to a head around PewDiePie himself.
Additionally, in response to PewDiePie’s rec of the E;R channel, its owner described PewDiePie as producing “redpilled content.” And it’s easy to see why. Before declaring in 2017 that he would stop making Nazi jokes, PewDiePie made a whole lot of Nazi jokes. Even since then, he’s produced a long line of “satirical” videos and commentary that his alt-right followers have praised as examples of his “dropping redpills” on the rest of his fans.
For any well-meaning kids’ producer, one model to look to for inspiration is Fred Rogers—PBS’s Mister Rogers. Rogers didn’t have any deep academic background in children’s development, but early on, he grasped the educational possibilities of the new medium, and in the 15 years between the first children’s show he produced and the national premiere of Mister Rogers’ Neighborhood, he worked constantly to make it better for kids. ChuChu could well be going through a similar stage now. Founded just five years ago, it’s encountering a different, and tougher, media landscape than Rogers did—but his path is still worth following.
YouTube was founded by Chad Hurley, Steve Chen, and Jawed Karim, who were all early employees of PayPal. Hurley had studied design at Indiana University of Pennsylvania, and Chen and Karim studied computer science together at the University of Illinois at Urbana-Champaign. According to a story that has often been repeated in the media, Hurley and Chen developed the idea for YouTube during the early months of 2005, after they had experienced difficulty sharing videos that had been shot at a dinner party at Chen's apartment in San Francisco. Karim did not attend the party and denied that it had occurred, but Chen commented that the idea that YouTube was founded after a dinner party "was probably very strengthened by marketing ideas around creating a story that was very digestible".