Don’t think watching someone play PS4 sounds like fun? Markiplier’s 22.4 million YouTube subscribers, with their 10 billion video views of his work, beg to differ. Indeed, Fischbach is one of five gamers on this year’s list. The top 10 YouTube stars earned an aggregate $180.5 million this past year, up 42% from 2017. It pays to play: Compared with other common YouTube categories, such as scripted comedy or elaborate pranks, gaming clips can be produced and edited quickly; some gamers post new footage daily. More posts mean more viewers, naturally—and more ad dollars. (The going rate for top online talent, Forbes estimates, is about $5 per thousand views.)
In April 2013, it was reported that Universal Music Group and YouTube have a contractual agreement that prevents content blocked on YouTube by a request from UMG from being restored, even if the uploader of the video files a DMCA counter-notice. When a dispute occurs, the uploader of the video has to contact UMG. YouTube's owner Google announced in November 2015 that they would help cover the legal cost in select cases where they believe fair use defenses apply.
The outcry against PewDiePie’s recommendation of the channel was immediate, with media outlets and other YouTuber users citing it as an example of PewDiePie’s ongoing dalliance in alt-right culture. In response, PewDiePie released a follow-up video on December 11 in which he sarcastically described the incident as an “oopsie” and scoffed at the idea that he was promoting neo-Nazism by merely “recommending someone for their anime review.”
FOR CHRIS PREKSTA, co-launching the now-popular YouTube show "Pittsburgh Dad" was a "happy accident." In 2011, Preksta filmed his co-creator Curt Wootton performing an amusing impression of his father's Pittsburgh-inflected accent, and the pair edited it to look like a family sitcom. They uploaded it to YouTube, primarily to share with their own families. But soon, the video was receiving tens of thousands of views and gaining coverage on local media stations.
ChuChu’s founders aren’t blind to the power of new-media platforms, or the undertow of crappy YouTube producers, or the addictive power of devices, but the magnitude and improbability of their success more than balance the scales. They don’t quite seem to know why (or how, exactly) they’ve been given this opportunity to speak to millions from an office in South India, but they’re not going to throw away the chance. After all, there are so many stories to tell.
ChuChu has changed over time—it has slowed the pacing of its videos, focused on the key elements of scenes, and made more explicitly educational videos. But in the wilds of YouTube, the videos with the most views, not the most educational value, are the ones that rise to the top. ChuChu’s newer videos, which have more of the features Johnson looks for, have not had the time to hoover up as much attention, so the old ones keep appearing in YouTube searches and suggestions.
Estimates for YouTube's annual revenue, nearly all of which still comes from ads, vary a fair amount. But many of the estimates are now above $10 billion. At different points, Bank of America and Mizuho forecast that YouTube would post 2017 revenue of $13 billion and $12 billion, respectively. And in February, Baird's Colin Sebastian estimated YouTube is doing around $15 billion in annual sales.
If so, Frank Knoll’s YouTube Profits – No Filming, No Money Needed: Be Anywhere and Make Big Profits is the book for you! You’ll find out how to manage and update your YouTube videos, promote them, and make money with Google AdSense. Frank provides detailed, step-by-step instructions for setting up accounts, adjusting settings, and linking to payment sites! All this without having any video of your own at all!
Some YouTube videos have themselves had a direct effect on world events, such as Innocence of Muslims (2012) which spurred protests and related anti-American violence internationally. TED curator Chris Anderson described a phenomenon by which geographically distributed individuals in a certain field share their independently developed skills in YouTube videos, thus challenging others to improve their own skills, and spurring invention and evolution in that field. Journalist Virginia Heffernan stated in The New York Times that such videos have "surprising implications" for the dissemination of culture and even the future of classical music.
Previously, viewing YouTube videos on a personal computer required the Adobe Flash Player plug-in to be installed in the browser. In January 2010, YouTube launched an experimental version of the site that used the built-in multimedia capabilities of web browsers supporting the HTML5 standard. This allowed videos to be viewed without requiring Adobe Flash Player or any other plug-in to be installed. The YouTube site had a page that allowed supported browsers to opt into the HTML5 trial. Only browsers that supported HTML5 Video using the MP4 (with H.264 video) or WebM (with VP8 video) formats could play the videos, and not all videos on the site were available.
6. Meet up with fans in the real world: Meetups and similar events let YouTubers connect with viewers and sell merchandise. They’re usually best suited to those with active and engaged subscribers. Those with smaller audiences might want to skip ticketed events and bank on merchandise sales instead. Or if, for example, your videos teach viewers how to draw, you could set up a free class at a local park and sell your book of drawing techniques afterward.
This goes against what has drawn many audiences to the platform in the first place. YouTube has a history of LGBT acceptance – being the home of the “it gets better” videos, in which celebrities and public figures tell their coming out stories. Many people have also spoken about how YouTube’s videos on transitioning or mental health helped them greatly. So given this, it is hoped that going forward, YouTube also remembers to pay attention to their communities and audiences as well as the big brands and content creators.
The way advertising works with YouTube is probably one of the most complicated things that comes with trying to make money off of YouTube. The real estimate comes out to about $7.50 per 1,000 impressions. The difficult part is actually defining the word ‘impressions.’ The only time you make money on YouTube is when someone interacts with your ad or when it leaves an ‘impression’ on them.
YouTube was founded by Chad Hurley, Steve Chen, and Jawed Karim, who were all early employees of PayPal. Hurley had studied design at Indiana University of Pennsylvania, and Chen and Karim studied computer science together at the University of Illinois at Urbana-Champaign. According to a story that has often been repeated in the media, Hurley and Chen developed the idea for YouTube during the early months of 2005, after they had experienced difficulty sharing videos that had been shot at a dinner party at Chen's apartment in San Francisco. Karim did not attend the party and denied that it had occurred, but Chen commented that the idea that YouTube was founded after a dinner party "was probably very strengthened by marketing ideas around creating a story that was very digestible".