YouTube featured an April Fools prank on the site on April 1 of every year from 2008 to 2016. In 2008, all links to videos on the main page were redirected to Rick Astley's music video "Never Gonna Give You Up", a prank known as "rickrolling".[236][237] The next year, when clicking on a video on the main page, the whole page turned upside down, which YouTube claimed was a "new layout".[238] In 2010, YouTube temporarily released a "TEXTp" mode which transformed colors in videos to random uppercase letters "in order to reduce bandwidth costs by $1 per second."[239] The next year, the site celebrated its "100th anniversary" with a range of sepia-toned silent, early 1900s-style films, including a parody of Keyboard Cat.[240] In 2012, clicking on the image of a DVD next to the site logo led to a video about a purported option to order every YouTube video for home delivery on DVD.[241] In 2013, YouTube teamed up with satirical newspaper company The Onion to claim that the video sharing website was launched as a contest which had finally come to an end, and would announce a winner of the contest when the site went back up in 2023.[242] In 2014, YouTube announced that it was responsible for the creation of all viral video trends, and revealed previews of upcoming internet memes, such as "Clocking", "Kissing Dad", and "Glub Glub Water Dance".[243] The next year, YouTube added a music button to the video bar that played samples from "Sandstorm" by Darude.[244] In 2016, YouTube introduced an option to watch every video on the platform in 360-degree mode with Snoop Dogg.[245]

Conversely, YouTube has also allowed government to more easily engage with citizens, the White House's official YouTube channel being the seventh top news organization producer on YouTube in 2012[266] and in 2013 a healthcare exchange commissioned Obama impersonator Iman Crosson's YouTube music video spoof to encourage young Americans to enroll in the Affordable Care Act (Obamacare)-compliant health insurance.[267] In February 2014, U.S. President Obama held a meeting at the White House with leading YouTube content creators to not only promote awareness of Obamacare[268] but more generally to develop ways for government to better connect with the "YouTube Generation".[264] Whereas YouTube's inherent ability to allow presidents to directly connect with average citizens was noted, the YouTube content creators' new media savvy was perceived necessary to better cope with the website's distracting content and fickle audience.[264]

In politics, you need a good villain. It is far easier for environmentalists to rail against Donald Trump for weakening the Clean Water Act than it is to rail against Proposed Rule 83 FR 32227. And it was far easier for Democrats to criticize Scott Pruitt—the former EPA administrator who resigned in June under not so much a cloud of corruption as a thundering cumulonimbus of it—than it has been for them to focus attention on Andrew Wheeler, his quieter and more effective replacement.
They could even offer faster encoders for people uploading videos to youtube so it didn’t take so long as a premium feature and I think a lot of streamers would pay a few bucks to have more control over their stream. I’ve never really put much thought into it but I’m sure they could do a whole bunch of things before they resort to the need to make youtube suck in order to keep the lights on.
In May 2011, 48 hours of new videos were uploaded to the site every minute,[23] which increased to 60 hours every minute in January 2012,[23] 100 hours every minute in May 2013,[24][25] 300 hours every minute in November 2014,[26] and 400 hours every minute in February 2017.[27] As of January 2012, the site had 800 million unique users a month.[28] It is estimated that in 2007 YouTube consumed as much bandwidth as the entire Internet in 2000.[29] According to third-party web analytics providers, Alexa and SimilarWeb, YouTube is the second-most visited website in the world, as of December 2016; SimilarWeb also lists YouTube as the top TV and video website globally, attracting more than 15 billion visitors per month.[1][30][31] In October 2006, YouTube moved to a new office in San Bruno, California.[32]
With two small kids in my own house, I haven’t been navigating this new world as a theoretical challenge. My youngest, who is 2, can rarely sustain her attention to watch the Netflix shows we put on for my 5-year-old son. But when I showed her a ChuChu video, just to see how she’d react, I practically had to wrestle my phone away from her. What was this stuff? Why did it have the effect it did?
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