Where eyeballs go, money follows. “People giving up TV and getting video content through mobile devices is a huge trend, and brands are spending huge amounts to reach those audiences,” says Evan Asano, the CEO of MediaKix, an influencer marketing agency. “It’s a similar, if not bigger market for influencers than Instagram.” Another reason brands love YouTube is that its numbers are harder to fake. “You can buy views on YouTube, but it’s much more expensive than buying followers and likes on Instagram,” Asano says. “It’s pretty cost-prohibitive to drastically inflate a channel’s views on a consistent basis.”
They could even offer faster encoders for people uploading videos to youtube so it didn’t take so long as a premium feature and I think a lot of streamers would pay a few bucks to have more control over their stream. I’ve never really put much thought into it but I’m sure they could do a whole bunch of things before they resort to the need to make youtube suck in order to keep the lights on.
Morgan Stanley told clients Feb. 5 that more disclosure about YouTube, as well as the smaller businesses lumped together on its balance sheet as “Other Bets,” could help investors see more value in the sum of these parts. Alphabet, which now has a market capitalization of roughly $708 billion could actually be a $1 trillion company, the bank’s analysts said.
In politics, you need a good villain. It is far easier for environmentalists to rail against Donald Trump for weakening the Clean Water Act than it is to rail against Proposed Rule 83 FR 32227. And it was far easier for Democrats to criticize Scott Pruitt—the former EPA administrator who resigned in June under not so much a cloud of corruption as a thundering cumulonimbus of it—than it has been for them to focus attention on Andrew Wheeler, his quieter and more effective replacement.
The second involves YouTube’s annual year-end “Rewind” video. The 2018 video, released on December 6 and described by YouTube as “a who’s who of internet culture,” omitted a number of popular YouTubers, most notably PewDiePie. In response, PewDiePie’s followers started a campaign encouraging people to vote down the video, with the result that within a matter of days, YouTube’s 2018 Rewind video has rapidly overtaken an eight-year-old Justin Bieber single to become the most disliked video in YouTube history, surpassing Bieber as of early Thursday morning at 9.8 million dislikes and counting. By Thursday afternoon, the dislikes had topped 10 million.
4. Use product placement and video sponsorship: Companies interested in your channel’s audience might sponsor your videos or offer you product placement deals in exchange for a shout out. You’ll likely receive payments on a per-sale basis or in commission tiers. Search on sites such as ShareASale, Clickbank and CJ Affiliate by Conversant for possible corporate partners — and be sure you’re willing to vouch for the company and products you’re selling before signing up.
In a widely circulated essay last year, the artist James Bridle highlighted the many violent, odd, and nearly robotic children’s videos sitting in the vaults of YouTube. They didn’t seem made by human hands, he wrote, or at least not completely. Some were sadistic or sick. (After Bridle’s essay was published, YouTube undertook an effort to purge the site of “content that attempts to pass as family-friendly, but clearly is not,” and ultimately removed some of the disturbing videos the essay cited.) Others seemed like grab bags of keywords that had been successful for more professional operations: nursery rhymes, surprise eggs, finger family, learning colors. These were videos reverse engineered from whatever someone might enter into the YouTube search box. And though none of these videos has achieved the scale of ChuChu’s work, they definitely get seen, and are occasionally recommended to a child who has been happily watching something more virtuous.
The great thing about sponsorships is that you don’t have to give YouTube a cut. Plus, you can negotiate whatever contracts you want based on impressions and the size of your audience. In most cases, the amount of revenue you generate from sponsorships is substantially more than YouTube ad revenue. (Meanwhile, you can still generate ad revenue. So it’s like having two sources of income from the same video.)
It was after Krishnan joined the creative team, Chandar told me, that ChuChu really began to achieve global popularity. What made the difference, in part, was that Krishnan decided to rewrite nursery rhymes that he felt didn’t end well or teach good morals. What if Jack and Jill, after falling down while fetching the pail of water, get back up, learn from the resilience of birds and ants, actually get the damn pail of water, and give it to their mom? “It was ‘Jack and Jill 2.0,’ ” Chandar said. “I thought, This is how a nursery rhyme should be.”
How many views does it take to make money on YouTube? This is a common question asked and it really depends on who you ask. You may have heard that you’ll make one dollar per thousand views or that it’s $1,000 per Million Views. Some say it’s $5 per thousand views. Well, we’re asking the wrong question. We should be asking, “How much ENGAGEMENT does it take to make money on YouTube?”
YouTube earns advertising revenue from Google AdSense, a program which targets ads according to site content and audience. The vast majority of its videos are free to view, but there are exceptions, including subscription-based premium channels, film rentals, as well as YouTube Premium, a subscription service offering ad-free access to the website and access to exclusive content made in partnership with existing users.