But as the latest controversy around PewDiePie illustrates, his jokes have failed to land with many, many YouTube users, and there’s growing frustration with YouTube for not doing more to combat the growth of extremism in its midst. Though its most recent move of simply erasing PewDiePew from its rosily optimistic look back at 2018 might temporarily help to create a positive public image, when considering the evolution of PewDiePie’s influence alongside his steady drift toward the far right, it’s increasingly difficult to look back and laugh.
YouTube is pulling in plenty of dollars – 4 billion of them in 2014, up by a billion on 2013 – but it’s also spending it like there’s no tomorrow. People “familiar with its financials” told the Wall Street Journal this week that after forking out for original content and also the infrastructure to keep the whole shebang going, the company is just about breaking even.
Advertising rates -- Online media in general has had major problems with ad revenue. Even though video ads pay better than banners or other text ads, advertisers only want to be charged for people who actually see the ads. The question of verifying the actual audience that saw an ad is a thorny one. Older media like print and television were hugely profitable in their heydays because they never had to show that the audiences they claimed were ever truly realized by advertisers.
Have you ever watched a YouTube star’s video and thought, I could’ve done that? Me neither. Out of all the influencer platforms, YouTube strikes me as the most intimidating. But it can also be the most lucrative, with top YouTubers earning well into the six figures from advertising revenue alone. And this pie is only getting expanding: YouTube recently reported that the number of users earning over $100,000 on the platform has increased by more than 40 percent annually; currently, 75 percent more channels have surpassed a million subscribers versus last year.
The Pentagon’s admission, relayed to the Senate, came a week after The Atlantic revealed “errors in accounting” in how the U.S. had tracked and billed the Saudi-led coalition for refueling costs—a service that was among the most visible and controversial elements of support as civilian casualties grew. Washington’s support began in March 2015 under President Barack Obama, without explicit congressional authorization, and continued under the Trump administration, amid growing outrage in Congress over Saudi conduct. That changed last month when the Pentagon said it had ended aerial refueling at Riyadh’s request. The Pentagon’s acknowledgement puts a number to at least part of the expansive assistance that the U.S. provided to the Saudi-led coalition in Yemen over the last few years.
Add all these factors up, and a surprising thing is revealed: Through the sustained efforts of children’s-TV reformers, something good happened. “Basic scientific research on how children attend to and comprehend television has evolved into sophisticated studies of how children can learn from electronic media,” a literature review by the Kaiser Family Foundation concluded. “This, in turn, has led to the design and production of a number of effective educational television programs, starting with Sesame Street, which many experts regard as one of the most important educational innovations of recent decades.”
The Death Note review that PewDiePie cited uses a racial slur to refer to one of the characters in the movie. The video also contains a reference to a false white nationalist conspiracy theory that Heather Heyer, the protester who was murdered at the white supremacist Unite the Right rally in Charlottesville, Virginia, in 2017 — and whose killer was recently convicted and sentenced to life in prison — actually died of a heart attack.
In April 2013, it was reported that Universal Music Group and YouTube have a contractual agreement that prevents content blocked on YouTube by a request from UMG from being restored, even if the uploader of the video files a DMCA counter-notice. When a dispute occurs, the uploader of the video has to contact UMG. YouTube's owner Google announced in November 2015 that they would help cover the legal cost in select cases where they believe fair use defenses apply.
In October 2010, Hurley announced that he would be stepping down as chief executive officer of YouTube to take an advisory role, and that Salar Kamangar would take over as head of the company. In April 2011, James Zern, a YouTube software engineer, revealed that 30% of videos accounted for 99% of views on the site. In November 2011, the Google+ social networking site was integrated directly with YouTube and the Chrome web browser, allowing YouTube videos to be viewed from within the Google+ interface.
The first two steps in earning online revenue with YouTube is to open an account and turn on account monetization. Enabling monetization requires accepting YouTube’s advertising guidelines and connecting to an AdSense account for payment. Enabling ads on your YouTube videos requires agreeing to Google’s ad revenue share for YouTube. There is a 45/55 split for all content creators, so Google keeps 45 percent of all YouTube advertising on your videos, and you get the remaining 55 percent.
Singer Shreya Ghoshal is over the moon about the success of the film 'Kondoram Kondoram'. Music director M. Jayachandran shared a video of the singer on his official Facebook page that has her expressing her happiness about the song crossing 2 million hits in two days. She thanked her team and added that she is so privileged to be a part of this venture. Shreya also expressed her gratitude towards M. Jayachandran, for getting her on-board.
Not to put too fine a point on it, but this is almost precisely the problem that the rest of the media world finds itself in. Because quality is hard to measure, the numbers that exist are the ones that describe attention, not effect: views, watch time, completion rate, subscribers. YouTube uses those metrics, ostensibly objectively, when it recommends videos. But as Theodore Porter, the great historian of science and technology, put it in his book Trust in Numbers, “Quantification is a way of making decisions without seeming to decide.”
The second involves YouTube’s annual year-end “Rewind” video. The 2018 video, released on December 6 and described by YouTube as “a who’s who of internet culture,” omitted a number of popular YouTubers, most notably PewDiePie. In response, PewDiePie’s followers started a campaign encouraging people to vote down the video, with the result that within a matter of days, YouTube’s 2018 Rewind video has rapidly overtaken an eight-year-old Justin Bieber single to become the most disliked video in YouTube history, surpassing Bieber as of early Thursday morning at 9.8 million dislikes and counting. By Thursday afternoon, the dislikes had topped 10 million.
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Google does not provide detailed figures for YouTube's running costs, and YouTube's revenues in 2007 were noted as "not material" in a regulatory filing. In June 2008, a Forbes magazine article projected the 2008 revenue at $200 million, noting progress in advertising sales. In January 2012, it was estimated that visitors to YouTube spent an average of 15 minutes a day on the site, in contrast to the four or five hours a day spent by a typical US citizen watching television. In 2012, YouTube's revenue from its ads program was estimated at $3.7 billion. In 2013 it nearly doubled and estimated to hit $5.6 billion according to eMarketer, while others estimated $4.7 billion. The vast majority of videos on YouTube are free to view and supported by advertising. In May 2013, YouTube introduced a trial scheme of 53 subscription channels with prices ranging from $0.99 to $6.99 a month. The move was seen as an attempt to compete with other providers of online subscription services such as Netflix and Hulu. In 2017, viewers on average watch YouTube on mobile devices for more than an hour every day.
I’m sure you have seen a viral YouTube video. They come in all shapes and sizes—from super popular songs like “Watch Me (Whip/Nae Nae)” to a funny grumpy cat, someone falling down, or even something completely off the wall like Ylvis' “What Does the Fox Say?" video. What do they all have in common? Well, these posters all made a ton of money on YouTube when their videos went viral.
The outcry against PewDiePie’s recommendation of the channel was immediate, with media outlets and other YouTuber users citing it as an example of PewDiePie’s ongoing dalliance in alt-right culture. In response, PewDiePie released a follow-up video on December 11 in which he sarcastically described the incident as an “oopsie” and scoffed at the idea that he was promoting neo-Nazism by merely “recommending someone for their anime review.”
In October 2015, YouTube announced YouTube Red (now Youtube Premium), a new premium service that would offer ad-free access to all content on the platform (succeeding the Music Key service released the previous year), premium original series and films produced by YouTube personalities, as well as background playback of content on mobile devices. YouTube also released YouTube Music, a third app oriented towards streaming and discovering the music content hosted on the YouTube platform.