On September 13, 2016, YouTube launched a public beta of Community, a social media-based feature that allows users to post text, images (including GIFs), live videos and others in a separate "Community" tab on their channel.[121] Prior to the release, several creators had been consulted to suggest tools Community could incorporate that they would find useful; these YouTubers included Vlogbrothers, AsapScience, Lilly Singh, The Game Theorists, Karmin, The Key of Awesome, The Kloons, Peter Hollens, Rosianna Halse Rojas, Sam Tsui, Threadbanger and Vsauce3.[122]


Among the specific findings, researchers demonstrated that Sesame Street improved children’s vocabulary, regardless of their parents’ education or attitudes. Another study found that regular adult TV stunted vocabulary development, while high-quality educational programs accelerated language acquisition. The most fascinating study began in the 1980s, when a University of Massachusetts at Amherst team installed video cameras in more than 100 homes, and had those families and hundreds of others keep a written log of their media diet. Following up more than a decade later, researchers found that “viewing educational programs as preschoolers was associated with higher grades, reading more books, placing more value on achievement, greater creativity, and less aggression.” On the flip side, violent programming led to lower grades among girls, in particular. The team was unequivocal about the meaning of these results: What kids watched was much more important than how much of it they watched. Or, as the researchers’ refutation of Marshall McLuhan’s famous aphorism went, “The medium is not the message: The message is.”

Watching my daughter play with my phone is a horrifying experience, precisely because her mimicry of adult behaviors is already so accurate. Her tiny fingers poke at buttons, pinch to zoom, endlessly scroll. It’s as though she’s grown a new brain from her fingertips. Most parents feel some version of this horror. Watching them poke and pinch at our devices, we realize that these rectangles of light and compulsion are not going away, and we are all dosing ourselves with their pleasures and conveniences without knowing the consequences.
Singer Shreya Ghoshal is over the moon about the success of the film 'Kondoram Kondoram'. Music director M. Jayachandran shared a video of the singer on his official Facebook page that has her expressing her happiness about the song crossing 2 million hits in two days. She thanked her team and added that she is so privileged to be a part of this venture. Shreya also expressed her gratitude towards M. Jayachandran, for getting her on-board.
YouTube's still-rapid viewing growth -- driven by smartphones and to an extent connected TVs -- has a lot to do with its revenue momentum. At last week's NewFronts online video ad event, YouTube disclosed it now had over 1.8 billion monthly logged-in viewers, up from 1.5 billion as of last June. And back in February 2017, YouTube said it was seeing over a billion hours per day of viewing -- that's about three times what Netflix (NFLX) witnessed on a record-breaking day in January, and 10 times what YouTube saw back in 2012.
Both private individuals[246] and large production companies[247] have used YouTube to grow audiences. Independent content creators have built grassroots followings numbering in the thousands at very little cost or effort, while mass retail and radio promotion proved problematic.[246] Concurrently, old media celebrities moved into the website at the invitation of a YouTube management that witnessed early content creators accruing substantial followings, and perceived audience sizes potentially larger than that attainable by television.[247] While YouTube's revenue-sharing "Partner Program" made it possible to earn a substantial living as a video producer—its top five hundred partners each earning more than $100,000 annually[248] and its ten highest-earning channels grossing from $2.5 million to $12 million[249]—in 2012 CMU business editor characterized YouTube as "a free-to-use ... promotional platform for the music labels".[250] In 2013 Forbes' Katheryn Thayer asserted that digital-era artists' work must not only be of high quality, but must elicit reactions on the YouTube platform and social media.[251] Videos of the 2.5% of artists categorized as "mega", "mainstream" and "mid-sized" received 90.3% of the relevant views on YouTube and Vevo in that year.[252] By early 2013 Billboard had announced that it was factoring YouTube streaming data into calculation of the Billboard Hot 100 and related genre charts.[253]

The ChuChu guys didn’t set out to make educational programming. They were just making videos for fun. How were they to know they’d become a global force in children’s entertainment? As time went on and the staff expanded, the company created a teaching series, called Learning English Is Fun, and worked with a preschool company to develop an app, ChuChu School, that has an explicitly didactic purpose. But generally speaking, Chandar and Krishnan just wanted their videos to be wholesome—to deliver entertainment that perhaps provided kids with a dose of moral instruction.

In September 2018, YouTube began to phase out the separate YouTube Gaming website and app, and introduced a new Gaming portal within the main service. YouTube staff argued that the separate platform was causing confusion, and that the integration would allow the features developed for the service (including game-based portals and enhanced discoverability of gaming-related videos and live streaming) to reach a broader audience through the main YouTube website.[69]


Pakistan was tense on Thursday as countrywide protests against the acquittal of a Christian woman sentenced to death for committing blasphemy entered the second day despite Prime Minister Imran Khan's warning to defiant hardliners. Asia Bibi, a 47-year-old mother of four, was convicted in 2010 after being accused of insulting Islam in a row with her neighbours.


I’m sure you have seen a viral YouTube video. They come in all shapes and sizes—from super popular songs like “Watch Me (Whip/Nae Nae)” to a funny grumpy cat, someone falling down, or even something completely off the wall like Ylvis' “What Does the Fox Say?" video. What do they all have in common? Well, these posters all made a ton of money on YouTube when their videos went viral.

But even if you discount YouTube's multiples a bit to account for its profit uncertainty, you're still left with a very valuable business. At six times Mizuho's revenue estimate, YouTube would be worth $90 billion. At seven times, it would be worth $105 billion. And those valuation figures would rise a little more if one tacked on a slight premium (say, $5 billion or $10 billion) for the potential of YouTube's subscription businesses.
The Pentagon’s admission, relayed to the Senate, came a week after The Atlantic revealed “errors in accounting” in how the U.S. had tracked and billed the Saudi-led coalition for refueling costs—a service that was among the most visible and controversial elements of support as civilian casualties grew. Washington’s support began in March 2015 under President Barack Obama, without explicit congressional authorization, and continued under the Trump administration, amid growing outrage in Congress over Saudi conduct. That changed last month when the Pentagon said it had ended aerial refueling at Riyadh’s request. The Pentagon’s acknowledgement puts a number to at least part of the expansive assistance that the U.S. provided to the Saudi-led coalition in Yemen over the last few years.
One reason is that it caters to a narrow audience of young viewers. Music videos are its most popular content. YouTube’s stars remain relatively unknown. Felix “PewDiePie” Kjellberg is the biggest star, with 35 million subscribers to his wacky videogame montages. Even Ms. Wojcicki hadn’t heard of him before joining YouTube, she told a conference last fall.
I worry about these questions a lot, and I wonder if our 21st-century American institutions are up to the challenges they’ve created with their market successes and ethical abdications. Even so, when I visited Chennai, I felt okay about the media future we’re heading into. The toddler videos that ChuChu is posting on YouTube are cultural hybrids, exuberant and cosmopolitan, and in a philosophical sense they presuppose a world in which all children are part of one vast community, drawing on the world’s collective heritage of storytelling. That’s a rich narrative rootstock, with lots of lessons to teach—and right now who’s better poised to make the most of it than ChuChu and companies like it, especially if they can learn from the legacy of American educational TV?

Fifty years ago, the most influential children’s-television studio of the 20th century, Children’s Television Workshop, came into being, thanks to funding from the Ford Foundation, the Carnegie Corporation of New York, and the United States government. It created an unprecedented thing—Sesame Street—with help from a bevy of education experts and Jim Henson, the creator of the Muppets. The cast was integrated. The setting was urban. The show was ultimately broadcast on public television across America, defining a multicultural ideal at a time of racial strife. It was the preschool-media embodiment of the War on Poverty, a national government solution to the problems of America’s cities.
Link economics -- For years, people in media and tech proclaimed the link economy. The idea was that you'd give away material, welcome people to link to it, and those links would bring new audiences that you could then turn into customers. But there is a basic problem, in that very few people actually click links that require them to go to other sites. As the Journal pointed out, many people simply watch a video hosted on YouTube and embedded elsewhere and don't actually visit Google's site, reducing the ability to display ads.
This YouTube Money Calculator provides a glimpse into what a user could make with YouTube by estimating a commonly accepted CPM range based off of the average amount of views you insert down below. We take it one step further to provide users with various settings, allowing them to customize the experience. Please remember that these figures are Youtube Estimated Earnings, as there are many mitigating factors which decide what your overall CPM will be.
In May 2014, before Music Key service was launched, the independent music trade organization Worldwide Independent Network alleged that YouTube was using non-negotiable contracts with independent labels that were "undervalued" in comparison to other streaming services, and that YouTube would block all music content from labels who do not reach a deal to be included on the paid service. In a statement to the Financial Times in June 2014, Robert Kyncl confirmed that YouTube would block the content of labels who do not negotiate deals to be included in the paid service "to ensure that all content on the platform is governed by its new contractual terms." Stating that 90% of labels had reached deals, he went on to say that "while we wish that we had [a] 100% success rate, we understand that is not likely an achievable goal and therefore it is our responsibility to our users and the industry to launch the enhanced music experience."[215][216][217][218] The Financial Times later reported that YouTube had reached an aggregate deal with Merlin Network—a trade group representing over 20,000 independent labels, for their inclusion in the service. However, YouTube itself has not confirmed the deal.[209]
Singer Shreya Ghoshal is over the moon about the success of the film 'Kondoram Kondoram'. Music director M. Jayachandran shared a video of the singer on his official Facebook page that has her expressing her happiness about the song crossing 2 million hits in two days. She thanked her team and added that she is so privileged to be a part of this venture. Shreya also expressed her gratitude towards M. Jayachandran, for getting her on-board.
Finally, leverage your YouTube reputation and attract live speaking engagements. If the YouTube channel you produce is focused on a specific niche or audience, do some research about annual conferences or other industry events that have keynote speakers. Then, utilize your YouTube statistics and some of your best clips, to put together a package and pitch to the directors of these events.
One of the biggest complaints I hear about video is that it’s so time consuming.  It takes forever just to make one video. We’ve found a solution.  We call it the, “Massive Video Production Strategy”  This allows you to make the most amount of videos in the least amount of time and work.  By using this strategy, some of our clients were able to shoot, edit, upload and optimize 30 videos in 9 hours.

The YouTube interface suggests which local version should be chosen on the basis of the IP address of the user. In some cases, the message "This video is not available in your country" may appear because of copyright restrictions or inappropriate content.[200] The interface of the YouTube website is available in 76 language versions, including Amharic, Albanian, Armenian, Bengali, Burmese, Khmer, Kyrgyz, Laotian, Mongolian, Persian and Uzbek, which do not have local channel versions. Access to YouTube was blocked in Turkey between 2008 and 2010, following controversy over the posting of videos deemed insulting to Mustafa Kemal Atatürk and some material offensive to Muslims.[201][202] In October 2012, a local version of YouTube was launched in Turkey, with the domain youtube.com.tr. The local version is subject to the content regulations found in Turkish law.[203] In March 2009, a dispute between YouTube and the British royalty collection agency PRS for Music led to premium music videos being blocked for YouTube users in the United Kingdom. The removal of videos posted by the major record companies occurred after failure to reach agreement on a licensing deal. The dispute was resolved in September 2009.[204] In April 2009, a similar dispute led to the removal of premium music videos for users in Germany.[205]

The Hawaii native (real name Mark Fischbach) launched his YouTube channel in 2012 when he was a biomedical-engineering student at the University of Cincinnati. He was going through tough times: He’d broken up with his girlfriend, been laid off from his desk job and had an adrenal-gland tumor removed that surgeons found when they went to take out his appendix.   
“A whole bunch of things happened that made me feel like I didn’t have any control in my life, so I had to do something,” says Fischbach, 29, who now lives in Los Angeles. At first he recorded audio snippets as practice for a potential career in voice acting, but he soon found an audience through clips in which he played video games while providing wry running commentary. 
In June 2007, YouTube began trials of a system for automatic detection of uploaded videos that infringe copyright. Google CEO Eric Schmidt regarded this system as necessary for resolving lawsuits such as the one from Viacom, which alleged that YouTube profited from content that it did not have the right to distribute.[333] The system, which was initially called "Video Identification"[334][335] and later became known as Content ID,[336] creates an ID File for copyrighted audio and video material, and stores it in a database. When a video is uploaded, it is checked against the database, and flags the video as a copyright violation if a match is found.[337] When this occurs, the content owner has the choice of blocking the video to make it unviewable, tracking the viewing statistics of the video, or adding advertisements to the video. By 2010, YouTube had "already invested tens of millions of dollars in this technology".[335] In 2011, YouTube described Content ID as "very accurate in finding uploads that look similar to reference files that are of sufficient length and quality to generate an effective ID File".[337] By 2012, Content ID accounted for over a third of the monetized views on YouTube.[338]
But from where I’m sitting, these videos are a lot like the TV show Jackass – which was on MTV between 2000 and 2002. The show featured self-injuring stunts including inserting a toy car into one cast member’s anus, snorting wasabi, and tattooing in a moving off-road vehicle. The show was broadcast before 10pm, prior to a campaign led by US Senator Joe Lieberman to remove it.

In 2013, the average cost per thousand (CPM) for YouTube was $7.60. CPM (cost per thousand) is an industry term that represents revenue per thousand views. In 2013, the average income for each YouTube content creator was $7.60 per every thousand views. A video with 500 views would have earned roughly $3.80. A video like Gangnam Style with a billion views would earn $7.8 million. Some videos earn a higher or lower than average rate depending on the video content. Videos containing copyrighted music do not earn revenue for the video creator, and some topics may not attract advertisers. Others have a strong draw from advertisers and drive up the CPM.
Chu Chu loved it. “She wanted me to repeat it again and again,” Chandar recalls. Which gave him an idea: “If she is going to like it, the kids around the world should like it.” He created a YouTube channel and uploaded the video. In a few weeks, it had 300,000 views. He made and uploaded another video, based on “Twinkle, Twinkle, Little Star,” and it took off. After posting just two videos, he had 5,000 subscribers to his channel. Someone from YouTube reached out and, as Chandar remembers it, said, “You guys are doing some magic with your content.” So Chandar and several of his friends formed a company in Chennai, in the South Indian state of Tamil Nadu, from the bones of an IT business they’d run. They hired a few animators and started putting out a video a month.
The way advertising works with YouTube is probably one of the most complicated things that comes with trying to make money off of YouTube. The real estimate comes out to about $7.50 per 1,000 impressions. The difficult part is actually defining the word ‘impressions.’ The only time you make money on YouTube is when someone interacts with your ad or when it leaves an ‘impression’ on them.
Other, more intense measures could help, too. For example, how about restricting toddler videos to the YouTube Kids app? Toddler content could, in effect, be forbidden on the main platform. If video makers wanted their work on the YouTube Kids app, they’d have to agree to have it only on the Kids app. This might hurt their view counts initially, but it would keep kids in a safer environment, and in the long term would protect the brand from the inevitable kid-related scandals. The issue of inappropriate videos popping up in YouTube Kids has received a good deal of national press—but society can live with a tiny sliver of bad things slipping through the company’s filters. It’s a small issue compared with kids watching billions of videos on regular YouTube. Why worry about the ways a kid could hurt himself in a padded room, when huge numbers of kids are tromping around the virtual city’s empty lots? (Ducard said that YouTube knows families watch videos together: “That’s why this content is available on our main YouTube site and also on our YouTube Kids app.”)
Absent substantive oversight by regulators, in the late 1960s the calls for change entered a new, more creative phase. A group calling itself Action for Children’s Television began advocating for specific changes to programming for young kids. The Corporation for Public Broadcasting was formed in 1968 with government dollars. At the same time, Children’s Television Workshop began producing Sesame Street, and the forerunner to PBS, National Educational Television, began distributing Mister Rogers’ Neighborhood. These shows were tremendously successful in creating genuinely educational television. By the time children’s programming got swept up into the growing cable industry, the big channels had learned a lot from the public model, which they incorporated into shows such as Dora the Explorer and Blue’s Clues.
YouTube sensation and grandma chef Karre Mastanamma passed away on Monday night at her native village of Gudiwada in Tenali Mandal of Guntur district. The 107-year-old chef, with a large fan following, and perhaps the oldest YouTube star was unwell for the past six months. Mastanamma’s YouTube channel, Country Foods, had a subscription base of 12.18 lakh.

In September 2008, The Daily Telegraph commented that YouTube was "notorious" for "some of the most confrontational and ill-formed comment exchanges on the internet", and reported on YouTube Comment Snob, "a new piece of software that blocks rude and illiterate posts".[381] The Huffington Post noted in April 2012 that finding comments on YouTube that appear "offensive, stupid and crass" to the "vast majority" of the people is hardly difficult.[382]
YouTube has also faced criticism over the handling of offensive content in some of its videos. The uploading of videos containing defamation, pornography, and material encouraging criminal conduct is forbidden by YouTube's "Community Guidelines".[312] YouTube relies on its users to flag the content of videos as inappropriate, and a YouTube employee will view a flagged video to determine whether it violates the site's guidelines.[312]
On the other side lie many, many YouTube users who visit the site for other reasons and other forms of entertainment, and who arguably aren’t interested in supporting the cult of personalities that might be said to represent “old-school” YouTube. Instead, they come to the site for music, memes, narrative media, instructional videos, and more general forms of content consumption and entertainment.
Make your videos with a specific type of person in mind.  This is basic advertising 101; identifying your target demographic.  Don’t tell me that your demographics are 21 – 55 year old women.  This is the shotgun approach that’s too general and vague.  Do you talk to a 21 year old girl the same way you’d talk to a 55 year old lady?  Of course not.  Define your audience and create videos that’s catered to them.

All that money is providing Google with more financial firepower to buy the rights to stream cable networks' shows on YouTube, too, which is likely to reel in even more viewers. It also is helping finance Alphabet's investments in projects such as self-driving cars and Internet-beaming balloons. That segment, known as Other Bets, lost $865 million during the July-September period, narrowing from a $980-million setback last year as Alphabet imposed more expense controls.


Nobody likes content interrupted, commercials are at least half of why I stopped watching TV shows on TV. Besides a majority of youtube videos are ~2-5 minutes long, a 30 second ad is too long as a % of total time. Internet ads for video tend to serve the same ad repeatedly which is a big mistake. Our privacy will be sacrificed for targeted ads here too I’m sure.
YouTube has a set of community guidelines aimed to reduce abuse of the site's features. Generally prohibited material includes sexually explicit content, videos of animal abuse, shock videos, content uploaded without the copyright holder's consent, hate speech, spam, and predatory behavior.[312] Despite the guidelines, YouTube has faced criticism from news sources for content in violation of these guidelines.
But sponsorships are where the big bucks are made, and where intermediaries like MediaKix and other agencies come in. This is the major leagues: Most brands aren’t interested in YouTube channels with fewer than 200,000 to 300,000 subscribers or average views of less than 10,000 to 20,000 per video, says Asano. The bar is also high because videos cost more to make, and require tricky negotiations —the sponsor will want to know where their product will be featured, for how long, and so forth. “When we’re connecting top brands with top influencers on YouTube, you’re talking a minimum budget of $50,000 to $100,000, and it just goes up from there,” Asano explains. “Some of the biggest YouTube influencers get paid $100,000 to 200,000 for a single video. And then those videos get millions of views. That’s why there’s a lot of money in the space.”

On November 6, 2013, Google implemented a comment system oriented on Google+ that required all YouTube users to use a Google+ account in order to comment on videos. The stated motivation for the change was giving creators more power to moderate and block comments, thereby addressing frequent criticisms of their quality and tone.[383] The new system restored the ability to include URLs in comments, which had previously been removed due to problems with abuse.[384][385] In response, YouTube co-founder Jawed Karim posted the question "why the fuck do I need a google+ account to comment on a video?" on his YouTube channel to express his negative opinion of the change.[386] The official YouTube announcement[387] received 20,097 "thumbs down" votes and generated more than 32,000 comments in two days.[388] Writing in the Newsday blog Silicon Island, Chase Melvin noted that "Google+ is nowhere near as popular a social media network as Facebook, but it's essentially being forced upon millions of YouTube users who don't want to lose their ability to comment on videos" and "Discussion forums across the Internet are already bursting with outcry against the new comment system". In the same article Melvin goes on to say:[389]
YouTube has enabled people to more directly engage with government, such as in the CNN/YouTube presidential debates (2007) in which ordinary people submitted questions to U.S. presidential candidates via YouTube video, with a techPresident co-founder saying that Internet video was changing the political landscape.[261] Describing the Arab Spring (2010– ), sociologist Philip N. Howard quoted an activist's succinct description that organizing the political unrest involved using "Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world."[262] In 2012, more than a third of the U.S. Senate introduced a resolution condemning Joseph Kony 16 days after the "Kony 2012" video was posted to YouTube, with resolution co-sponsor Senator Lindsey Graham remarking that the video "will do more to lead to (Kony's) demise than all other action combined."[263]
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