To be clear, it’s hard to make videos that very young children can learn from. (Johnson’s doctoral adviser, Georgene Troseth, was part of the team that demonstrated this.) Children under 2 struggle to translate the world of the screen to the one they see around them, with all its complexity and three-dimensionality. That’s why things like Baby Einstein have been debunked as educational tools. Most important for kids under 2 is rich interaction with humans and their actual environments. Older toddlers are the ones who can get something truly educational from videos, as opposed to just entertainment and the killing of time.
7. Turn to crowdfunding: There are two primary types of crowdfunding: recurring and project-based. Recurring crowdfunding lets contributors pay an amount they specify on a regular schedule. You’d want to maximize this type of funding in order to turn a channel into a substantial income stream. Incentives such as one-on-one video chats, private classes or merchandise can entice viewers to sign up.
User entitlement -- A key to the plan of scaling up and eventually figuring out how to make money is free services for users. The minute you charge people, most walk off, particularly when they've been trained to assume that services should be free. YouTube has clearly told people that they should expect free video streaming, even if it has considered an ad-free paid subscription service. Getting consumers to change their behavior after they've become used to not paying is next to impossible.
The ChuChu guys didn’t set out to make educational programming. They were just making videos for fun. How were they to know they’d become a global force in children’s entertainment? As time went on and the staff expanded, the company created a teaching series, called Learning English Is Fun, and worked with a preschool company to develop an app, ChuChu School, that has an explicitly didactic purpose. But generally speaking, Chandar and Krishnan just wanted their videos to be wholesome—to deliver entertainment that perhaps provided kids with a dose of moral instruction.
On my last day in the ChuChu offices, Krishnan related a parable to me from the Mahābhārata, a Sanskrit epic. A prince wants to be known as generous, so the god Krishna decides to put him to the test: He creates two mountains of gold and tells the prince to give it all away in 24 hours. The prince begins to do so, parceling it out to people he thinks need it. But as the day ends he’s hardly made a dent in the mountains. So Krishna calls another prince and tells him he has just five minutes to give away the gold. This prince sees two people walking along, goes right over to them, and gives each a mountain. Just like that, the job is done. The moral is unsettling, but simple: Don’t impose limits on your generosity.
Another focus for the viral video platform has been supporting the many creators who have flocked there to create videos. Actress and comedian Grace Helbig, whose channel has 3 million subscribers, joined the site three years ago to start her show because of the creative freedom. “There are no gatekeepers,” said Helbig, who appeared onstage with Wojcicki.
As Grayson notes, PewDiePie’s endorsement of the E;R channel continues a long trend of the vlogger using his influence to normalize white supremacist alt-right rhetoric to an alarming — and, on YouTube, increasingly widespread — degree. In 2016 and 2017, PewDiePie faced intense backlash for multiple instances in which he promoted Nazi symbolism and anti-Semitism, including a video in which he threw a Nazi “heil” salute, and one in which he hired a pair of performers from a freelancer website to hold up a sign reading “Death to all Jews,” ostensibly as a satirical exercise. He followed that so-called stunt with a video where he used a racist slur during a gaming live stream.
Wait for approval. If you are rejected from the program, you must wait two months before applying again. If approved, you'll be allowed to choose the type of ads you want run on your videos. As of 2011, YouTube partners receive 68 percent of the profit their videos generate through advertising, so advertising your videos and nurturing your followers helps you turn a profit even faster.
Used by countless popular YouTubers, Patreon is a site that allows viewers to donate monthly to their favorite YouTubers, and in turn, allows the YouTuber to (if so desired) give rewards back to the viewers. And, despite the site taking about 10% of the donations for themselves, most YouTubers make more money through Patreon than their own channel, according to Bustle.
In 2013, YouTube introduced an option for channels with at least a thousand subscribers to require a paid subscription in order for viewers to watch videos.[300][301] In April 2017, YouTube set an eligibility requirement of 10,000 lifetime views for a paid subscription.[302] On January 16, 2018, the eligibility requirement for monetization was changed to 4,000 hours of watchtime within the past 12 months and 1,000 subscribers.[302] The move was seen as an attempt to ensure that videos being monetized did not lead to controversy, but was criticized for penalizing smaller YouTube channels.[303]

Frank Knoll will teach you everything you need to know to make massive profits on YouTube. In YouTube Profits, he describes how to post videos, write compelling SEO descriptions, add annotations, and attract viewers to your content. You’ll discover various types of ads you can use, such as overlay ads, sponsored cards, or skippable video ads. Frank explains the marketing tools you need to promote your YouTube channel, get more views, and attract more subscribers!
I’ve been creating content on YouTube for over 3 years and on December 6th, 2018 I was given 4 community guidelines strikes in 5 minutes and my channel was terminated. I’ve never had issues on YouTube nor has my content been called into question by YouTube. I had over 83,000 loyal subscribers tuned into my content and they are all incredibly upset with YouTube’s ban. I’ve filed 4 appeals, one for each community guideline strike, and YouTube will not get back to me.
At first, pretty much everybody agrees, television for kids was bad—dumb cartoons, cowboy shows, locally produced slop. There also wasn’t much of it, so kids often watched whatever adult programming was on TV. In the early 1950s, one teacher enumerated the changes she’d seen in her pupils since they had “got television”: “They have no sense of values, no feeling of wonder, no sustained interest. Their shallowness of thought and feeling is markedly apparent, and they display a lack of cooperation and inability to finish a task.” There were calls for action.
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Libya blocked access on January 24, 2010, because of videos that featured demonstrations in the city of Benghazi by families of detainees who were killed in Abu Salim prison in 1996, and videos of family members of Libyan leader Muammar Gaddafi at parties. The blocking was criticized by Human Rights Watch.[425] In November 2011, after the Libyan Civil War, YouTube was once again allowed in Libya.[426]

Advertising rates -- Online media in general has had major problems with ad revenue. Even though video ads pay better than banners or other text ads, advertisers only want to be charged for people who actually see the ads. The question of verifying the actual audience that saw an ad is a thorny one. Older media like print and television were hugely profitable in their heydays because they never had to show that the audiences they claimed were ever truly realized by advertisers.
All the estimates by research firms and analysts, says Kirjner, are "based more on belief and anecdotes than on truly representative data. What's more -- beyond anecdotes either shared by Google or collected through discussions with ad buyers, creators and multichannel network operators -- we know very little about what is available on YouTube, what people watch and how much it gets watched."
Frank Knoll will teach you everything you need to know to make massive profits on YouTube. In YouTube Profits, he describes how to post videos, write compelling SEO descriptions, add annotations, and attract viewers to your content. You’ll discover various types of ads you can use, such as overlay ads, sponsored cards, or skippable video ads. Frank explains the marketing tools you need to promote your YouTube channel, get more views, and attract more subscribers!

YouTube announced the project in September 2016 at an event in India.[226] It was launched in India in February 2017, and expanded in November 2017 to 14 other countries, including Nigeria, Indonesia, Thailand, Malaysia, Vietnam, the Philippines, Kenya, and South Africa.[227][228] It was rolled out in 130 countries worldwide, including Brazil, Mexico, Turkey, and Iraq on February 1, 2018. The app is available to around 60% of the world's population.[229][230]
The first two steps in earning online revenue with YouTube is to open an account and turn on account monetization. Enabling monetization requires accepting YouTube’s advertising guidelines and connecting to an AdSense account for payment. Enabling ads on your YouTube videos requires agreeing to Google’s ad revenue share for YouTube. There is a 45/55 split for all content creators, so Google keeps 45 percent of all YouTube advertising on your videos, and you get the remaining 55 percent.
You will first have to build up your YouTube platform to gain more followers. While it is by no means a science to instantly get thousands of subscribers or views, by posting frequently, promoting your videos, and paying attention to engagement and demographics, you can see what performs well and curate your content to what your viewers seem to like. 
YouTube featured an April Fools prank on the site on April 1 of every year from 2008 to 2016. In 2008, all links to videos on the main page were redirected to Rick Astley's music video "Never Gonna Give You Up", a prank known as "rickrolling".[236][237] The next year, when clicking on a video on the main page, the whole page turned upside down, which YouTube claimed was a "new layout".[238] In 2010, YouTube temporarily released a "TEXTp" mode which transformed colors in videos to random uppercase letters "in order to reduce bandwidth costs by $1 per second."[239] The next year, the site celebrated its "100th anniversary" with a range of sepia-toned silent, early 1900s-style films, including a parody of Keyboard Cat.[240] In 2012, clicking on the image of a DVD next to the site logo led to a video about a purported option to order every YouTube video for home delivery on DVD.[241] In 2013, YouTube teamed up with satirical newspaper company The Onion to claim that the video sharing website was launched as a contest which had finally come to an end, and would announce a winner of the contest when the site went back up in 2023.[242] In 2014, YouTube announced that it was responsible for the creation of all viral video trends, and revealed previews of upcoming internet memes, such as "Clocking", "Kissing Dad", and "Glub Glub Water Dance".[243] The next year, YouTube added a music button to the video bar that played samples from "Sandstorm" by Darude.[244] In 2016, YouTube introduced an option to watch every video on the platform in 360-degree mode with Snoop Dogg.[245]
What kind of sales multiple does this fast-growing video juggernaut deserve? It's tough to think of a direct comparison. Netflix, which trades for over eight times its 2018 revenue consensus, relies on subscription revenue rather than ads. And whereas YouTube largely relies on ad revenue-sharing deals with content partners, Netflix directly pays its content partners for their material.
Previously, viewing YouTube videos on a personal computer required the Adobe Flash Player plug-in to be installed in the browser.[70] In January 2010, YouTube launched an experimental version of the site that used the built-in multimedia capabilities of web browsers supporting the HTML5 standard.[71] This allowed videos to be viewed without requiring Adobe Flash Player or any other plug-in to be installed.[72][73] The YouTube site had a page that allowed supported browsers to opt into the HTML5 trial. Only browsers that supported HTML5 Video using the MP4 (with H.264 video) or WebM (with VP8 video) formats could play the videos, and not all videos on the site were available.[74][75]
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