In September 2018, YouTube began to phase out the separate YouTube Gaming website and app, and introduced a new Gaming portal within the main service. YouTube staff argued that the separate platform was causing confusion, and that the integration would allow the features developed for the service (including game-based portals and enhanced discoverability of gaming-related videos and live streaming) to reach a broader audience through the main YouTube website.
To an adult, the appeal of ChuChu videos is not totally obvious. On the one hand, the songs are catchy, the colors are bright, and the characters are cute. On the other, the animation is two-dimensional and kind of choppy, a throwback to the era before Pixar. And there is a lot of movement; sometimes every pixel of the screen seems to be in motion. Krishnan and Chandar believe that any given shot needs to include many different things a child could notice: A bird flying in the background. Something wiggling. These things hold kids’ attention.
Nobody likes content interrupted, commercials are at least half of why I stopped watching TV shows on TV. Besides a majority of youtube videos are ~2-5 minutes long, a 30 second ad is too long as a % of total time. Internet ads for video tend to serve the same ad repeatedly which is a big mistake. Our privacy will be sacrificed for targeted ads here too I’m sure.
Chu Chu loved it. “She wanted me to repeat it again and again,” Chandar recalls. Which gave him an idea: “If she is going to like it, the kids around the world should like it.” He created a YouTube channel and uploaded the video. In a few weeks, it had 300,000 views. He made and uploaded another video, based on “Twinkle, Twinkle, Little Star,” and it took off. After posting just two videos, he had 5,000 subscribers to his channel. Someone from YouTube reached out and, as Chandar remembers it, said, “You guys are doing some magic with your content.” So Chandar and several of his friends formed a company in Chennai, in the South Indian state of Tamil Nadu, from the bones of an IT business they’d run. They hired a few animators and started putting out a video a month.
This year, Heather Hund and her family will gather in West Texas on December 25 and solidify a new Christmas tradition, in which each relative is randomly assigned to give a gift to another family member and to a house pet. “The rules are basically a regift for the human and then $10 for the pet,” Hund told me. “And my 18-month-old son got put in [the latter] category too, so it’s small humans and small animals.”
Of course, YouTube is funded by advertisers. So it makes sense to pay attention to their wants and desires. But under the current model, brands’ reactions are often a placeholder for third party regulation. And at the moment – as content creators are sketching the line for appropriate content – it is often advertisers who have the final say about acceptability.
Apply to join the YouTube Partner Program when you feel confident in the interest and following your videos have garnered. There is no set following numbers needed to become a partner, but YouTube must see that your videos have interest and are growing a following before you're accepted. Sometimes YouTube will contact you directly about becoming a partner, especially if your videos have gone viral quickly. If not, you can apply on the YouTube partner page by entering personal information, describing a marketing plan, and defining your video genre.