The outcry against PewDiePie’s recommendation of the channel was immediate, with media outlets and other YouTuber users citing it as an example of PewDiePie’s ongoing dalliance in alt-right culture. In response, PewDiePie released a follow-up video on December 11 in which he sarcastically described the incident as an “oopsie” and scoffed at the idea that he was promoting neo-Nazism by merely “recommending someone for their anime review.”
Nobody likes content interrupted, commercials are at least half of why I stopped watching TV shows on TV. Besides a majority of youtube videos are ~2-5 minutes long, a 30 second ad is too long as a % of total time. Internet ads for video tend to serve the same ad repeatedly which is a big mistake. Our privacy will be sacrificed for targeted ads here too I’m sure.
7. Turn to crowdfunding: There are two primary types of crowdfunding: recurring and project-based. Recurring crowdfunding lets contributors pay an amount they specify on a regular schedule. You’d want to maximize this type of funding in order to turn a channel into a substantial income stream. Incentives such as one-on-one video chats, private classes or merchandise can entice viewers to sign up.
In a widely circulated essay last year, the artist James Bridle highlighted the many violent, odd, and nearly robotic children’s videos sitting in the vaults of YouTube. They didn’t seem made by human hands, he wrote, or at least not completely. Some were sadistic or sick. (After Bridle’s essay was published, YouTube undertook an effort to purge the site of “content that attempts to pass as family-friendly, but clearly is not,” and ultimately removed some of the disturbing videos the essay cited.) Others seemed like grab bags of keywords that had been successful for more professional operations: nursery rhymes, surprise eggs, finger family, learning colors. These were videos reverse engineered from whatever someone might enter into the YouTube search box. And though none of these videos has achieved the scale of ChuChu’s work, they definitely get seen, and are occasionally recommended to a child who has been happily watching something more virtuous.
It was after Krishnan joined the creative team, Chandar told me, that ChuChu really began to achieve global popularity. What made the difference, in part, was that Krishnan decided to rewrite nursery rhymes that he felt didn’t end well or teach good morals. What if Jack and Jill, after falling down while fetching the pail of water, get back up, learn from the resilience of birds and ants, actually get the damn pail of water, and give it to their mom? “It was ‘Jack and Jill 2.0,’ ” Chandar said. “I thought, This is how a nursery rhyme should be.”
YouTube Go is an Android app aimed at making YouTube easier to access on mobile devices in emerging markets. It is distinct from the company's main Android app and allows videos to be downloaded and shared with other users. It also allows users to preview videos, share downloaded videos through Bluetooth, and offers more options for mobile data control and video resolution.
Alternatively, you can partner with an existing merchandising network for creators such as DFTBA (Don’t Forget to Be Awesome). However, you'll be competing with other YouTubers in a marketplace and have less control over adding products, offering discounts, integrating your content, and all the advantages that come with owning your own ecommerce site.
Most videos enable users to leave comments, and these have attracted attention for the negative aspects of both their form and content. In 2006, Time praised Web 2.0 for enabling "community and collaboration on a scale never seen before", and added that YouTube "harnesses the stupidity of crowds as well as its wisdom. Some of the comments on YouTube make you weep for the future of humanity just for the spelling alone, never mind the obscenity and the naked hatred". The Guardian in 2009 described users' comments on YouTube as:
User entitlement -- A key to the plan of scaling up and eventually figuring out how to make money is free services for users. The minute you charge people, most walk off, particularly when they've been trained to assume that services should be free. YouTube has clearly told people that they should expect free video streaming, even if it has considered an ad-free paid subscription service. Getting consumers to change their behavior after they've become used to not paying is next to impossible.
Make your videos with a specific type of person in mind. This is basic advertising 101; identifying your target demographic. Don’t tell me that your demographics are 21 – 55 year old women. This is the shotgun approach that’s too general and vague. Do you talk to a 21 year old girl the same way you’d talk to a 55 year old lady? Of course not. Define your audience and create videos that’s catered to them.
Watching my daughter play with my phone is a horrifying experience, precisely because her mimicry of adult behaviors is already so accurate. Her tiny fingers poke at buttons, pinch to zoom, endlessly scroll. It’s as though she’s grown a new brain from her fingertips. Most parents feel some version of this horror. Watching them poke and pinch at our devices, we realize that these rectangles of light and compulsion are not going away, and we are all dosing ourselves with their pleasures and conveniences without knowing the consequences.
Controversial content has included material relating to Holocaust denial and the Hillsborough disaster, in which 96 football fans from Liverpool were crushed to death in 1989. In July 2008, the Culture and Media Committee of the House of Commons of the United Kingdom stated that it was "unimpressed" with YouTube's system for policing its videos, and argued that "proactive review of content should be standard practice for sites hosting user-generated content". YouTube responded by stating:
YouTube is pulling in plenty of dollars – 4 billion of them in 2014, up by a billion on 2013 – but it’s also spending it like there’s no tomorrow. People “familiar with its financials” told the Wall Street Journal this week that after forking out for original content and also the infrastructure to keep the whole shebang going, the company is just about breaking even.
Little kids are responsible for billions of views on YouTube—pretending otherwise is irresponsible. In a small study, a team of pediatricians at Einstein Medical Center, in Philadelphia, found that YouTube was popular among device-using children under the age of 2. Oh, and 97 percent of the kids in the study had used a mobile device. By age 4, 75 percent of the children in the study had their own tablet, smartphone, or iPod. And that was in 2015. The sea change in children’s content that ChuChu and other new video makers have effected is, above all, profitable.
ChuChu does not employ the weird keyword-stuffed titles used by lower-rent YouTube channels. The company’s titles are simple, sunny, consistent. Its theory of media is that good stuff wins, which is why its videos have won. “We know what our subscribers want, and we give it to them,” Chandar says. ChuChu says it adds roughly 40,000 subscribers a day.
Pakistan blocked access on February 23, 2008, because of "offensive material" towards the Islamic faith, including display of the Danish cartoons of Muhammad. This led to a near global blackout of the YouTube site for around two hours, as the Pakistani block was inadvertently transferred to other countries. On February 26, 2008, the ban was lifted after the website had removed the objectionable content from its servers at the request of the government. Many Pakistanis circumvented the three-day block by using virtual private network software. In May 2010, following the Everybody Draw Mohammed Day, Pakistan again blocked access to YouTube, citing "growing sacrilegious content". The ban was lifted on May 27, 2010, after the website removed the objectionable content from its servers at the request of the government. However, individual videos deemed offensive to Muslims posted on YouTube will continue to be blocked. Pakistan again placed a ban on YouTube in September 2012, after the site refused to remove the film Innocence of Muslims, with the ban still in operation as of September 2013. The ban was lifted in January 2016 after YouTube launched a Pakistan-specific version.
From the looks of things, YouTube's top-line growth hasn't been hurt much by worries among some companies -- for example, Cisco Systems (CSCO) , which just announced it's halting its YouTube ad spend -- about the running of their ads against content they find to be inappropriate. It also doesn't appear to have been hurt badly by YouTube's attempts to appease such advertisers by "demonetizing" videos that its algorithms deem unsuitable for running ads against, or the backlash such actions have sparked among affected content creators.
ChuChu has changed over time—it has slowed the pacing of its videos, focused on the key elements of scenes, and made more explicitly educational videos. But in the wilds of YouTube, the videos with the most views, not the most educational value, are the ones that rise to the top. ChuChu’s newer videos, which have more of the features Johnson looks for, have not had the time to hoover up as much attention, so the old ones keep appearing in YouTube searches and suggestions.
In order to earn revenue on a video, you need to first post videos on your YouTube account. You can create and edit your videos in advance using an editing program such as Adobe (ADBE) Premier or Apple’s (AAPL) iMovie, or you can upload a raw video from your phone or computer and use the YouTube video editor. Once your video is online, you need people to watch it. Promote your content on social networks, to family and friends, on blogs, Tumblr (YHOO), and any other possible digital outlet. More views means more money in your pocket.
As Grayson notes, PewDiePie’s endorsement of the E;R channel continues a long trend of the vlogger using his influence to normalize white supremacist alt-right rhetoric to an alarming — and, on YouTube, increasingly widespread — degree. In 2016 and 2017, PewDiePie faced intense backlash for multiple instances in which he promoted Nazi symbolism and anti-Semitism, including a video in which he threw a Nazi “heil” salute, and one in which he hired a pair of performers from a freelancer website to hold up a sign reading “Death to all Jews,” ostensibly as a satirical exercise. He followed that so-called stunt with a video where he used a racist slur during a gaming live stream.
Before you can start getting paid, you'll need to reach the payment threshold. This varies depending on your currency. In the US, the payment threshold is $100. This means you'll need to earn $100 before you can start collecting any money. If you've hit your payment threshold, you'll be paid around the 21st of every month. If you didn't meet the threshold, that money will be rolled over into next month's amount.
Still, one of the main ways (or easiest) to earn money on YouTube is through YouTube running ads on your videos. Once you get a certain amount of views, you can connect your account to a Google AdSense account, which will allow you to start earning money on your videos, according to USA Today. In order to qualify, you reportedly now need (as of January 2018) 4,000 watch hours in the past 12 months, plus 1,000 subscribers to join the YouTube Partner Program (which will get you ads and therefore cash from your channel).
You will first have to build up your YouTube platform to gain more followers. While it is by no means a science to instantly get thousands of subscribers or views, by posting frequently, promoting your videos, and paying attention to engagement and demographics, you can see what performs well and curate your content to what your viewers seem to like.