In May 2011, 48 hours of new videos were uploaded to the site every minute,[23] which increased to 60 hours every minute in January 2012,[23] 100 hours every minute in May 2013,[24][25] 300 hours every minute in November 2014,[26] and 400 hours every minute in February 2017.[27] As of January 2012, the site had 800 million unique users a month.[28] It is estimated that in 2007 YouTube consumed as much bandwidth as the entire Internet in 2000.[29] According to third-party web analytics providers, Alexa and SimilarWeb, YouTube is the second-most visited website in the world, as of December 2016; SimilarWeb also lists YouTube as the top TV and video website globally, attracting more than 15 billion visitors per month.[1][30][31] In October 2006, YouTube moved to a new office in San Bruno, California.[32]
The money you earn on YouTube is entirely dependant upon how many views your videos receive. If you have a large number of subscribers and all of your videos receive thousands of views, the ad revenue will be high. If your videos have a low number of views, those videos will not generate much in terms of revenue. “Gangnam Style,” for example, was a viral hit that received over two billion views and generated as much as $5.9 million in revenue. However, even popular users generally see views in the thousands rather than the billions, so earnings are considerably lower on average. As of 2013, it is estimated that one video with a million views can earn the creator between $800 and $8,000.
Singer Shreya Ghoshal is over the moon about the success of the film 'Kondoram Kondoram'. Music director M. Jayachandran shared a video of the singer on his official Facebook page that has her expressing her happiness about the song crossing 2 million hits in two days. She thanked her team and added that she is so privileged to be a part of this venture. Shreya also expressed her gratitude towards M. Jayachandran, for getting her on-board.
“[P]ewdiepie is, once again, doing exactly what neo-nazis want,” Kotaku reporter Nathan Grayson commented on Twitter in response to the incident. “[W]hether he’s just memeing or he ascribes to these values, it doesn’t matter. [W]hat matters is that he normalizes these ideas as jokes on THE platform where kids increasingly get their first exposure to the world at large.”

YouTube's still-rapid viewing growth -- driven by smartphones and to an extent connected TVs -- has a lot to do with its revenue momentum. At last week's NewFronts online video ad event, YouTube disclosed it now had over 1.8 billion monthly logged-in viewers, up from 1.5 billion as of last June. And back in February 2017, YouTube said it was seeing over a billion hours per day of viewing -- that's about three times what Netflix (NFLX) witnessed on a record-breaking day in January, and 10 times what YouTube saw back in 2012.
Watching my daughter play with my phone is a horrifying experience, precisely because her mimicry of adult behaviors is already so accurate. Her tiny fingers poke at buttons, pinch to zoom, endlessly scroll. It’s as though she’s grown a new brain from her fingertips. Most parents feel some version of this horror. Watching them poke and pinch at our devices, we realize that these rectangles of light and compulsion are not going away, and we are all dosing ourselves with their pleasures and conveniences without knowing the consequences.
Google does not provide detailed figures for YouTube's running costs, and YouTube's revenues in 2007 were noted as "not material" in a regulatory filing.[279] In June 2008, a Forbes magazine article projected the 2008 revenue at $200 million, noting progress in advertising sales.[280] In January 2012, it was estimated that visitors to YouTube spent an average of 15 minutes a day on the site, in contrast to the four or five hours a day spent by a typical US citizen watching television.[28] In 2012, YouTube's revenue from its ads program was estimated at $3.7 billion.[281] In 2013 it nearly doubled and estimated to hit $5.6 billion according to eMarketer,[281][282][283] while others estimated $4.7 billion.[281] The vast majority of videos on YouTube are free to view and supported by advertising.[56] In May 2013, YouTube introduced a trial scheme of 53 subscription channels with prices ranging from $0.99 to $6.99 a month.[284] The move was seen as an attempt to compete with other providers of online subscription services such as Netflix and Hulu.[56] In 2017, viewers on average watch YouTube on mobile devices for more than an hour every day.[285]
If so, Frank Knoll’s YouTube Profits – No Filming, No Money Needed: Be Anywhere and Make Big Profits is the book for you! You’ll find out how to manage and update your YouTube videos, promote them, and make money with Google AdSense. Frank provides detailed, step-by-step instructions for setting up accounts, adjusting settings, and linking to payment sites! All this without having any video of your own at all!
One of the biggest complaints I hear about video is that it’s so time consuming.  It takes forever just to make one video. We’ve found a solution.  We call it the, “Massive Video Production Strategy”  This allows you to make the most amount of videos in the least amount of time and work.  By using this strategy, some of our clients were able to shoot, edit, upload and optimize 30 videos in 9 hours.
Videos with progressive scanning or interlaced scanning can be uploaded, but for the best video quality, YouTube suggests interlaced videos be deinterlaced before uploading. All the video formats on YouTube use progressive scanning.[84] YouTube's statistics shows that interlaced videos are still being uploaded to YouTube, and there is no sign of that actually dwindling. YouTube attributes this to uploading of made-for-TV content.[85]
Used by countless popular YouTubers, Patreon is a site that allows viewers to donate monthly to their favorite YouTubers, and in turn, allows the YouTuber to (if so desired) give rewards back to the viewers. And, despite the site taking about 10% of the donations for themselves, most YouTubers make more money through Patreon than their own channel, according to Bustle.
4. Use product placement and video sponsorship: Companies interested in your channel’s audience might sponsor your videos or offer you product placement deals in exchange for a shout out. You’ll likely receive payments on a per-sale basis or in commission tiers. Search on sites such as ShareASale, Clickbank and CJ Affiliate by Conversant for possible corporate partners — and be sure you’re willing to vouch for the company and products you’re selling before signing up.
The good news is that income is rising, but efforts to generate a broad and loyal audience that turn to the service on a regular basis for original content appear to have hit a wall. The Journal points out how three years ago YouTube spent hundreds of millions of dollars on original content to build new channels, only to see many of them fail. Getting people to visit the site directly and regularly because there’s something specific they want to see, rather than dropping by occasionally via a link on another site or online service, appears to be a big challenge for the company.

All that money is providing Google with more financial firepower to buy the rights to stream cable networks' shows on YouTube, too, which is likely to reel in even more viewers. It also is helping finance Alphabet's investments in projects such as self-driving cars and Internet-beaming balloons. That segment, known as Other Bets, lost $865 million during the July-September period, narrowing from a $980-million setback last year as Alphabet imposed more expense controls.
This year, Heather Hund and her family will gather in West Texas on December 25 and solidify a new Christmas tradition, in which each relative is randomly assigned to give a gift to another family member and to a house pet. “The rules are basically a regift for the human and then $10 for the pet,” Hund told me. “And my 18-month-old son got put in [the latter] category too, so it’s small humans and small animals.”
It was after Krishnan joined the creative team, Chandar told me, that ChuChu really began to achieve global popularity. What made the difference, in part, was that Krishnan decided to rewrite nursery rhymes that he felt didn’t end well or teach good morals. What if Jack and Jill, after falling down while fetching the pail of water, get back up, learn from the resilience of birds and ants, actually get the damn pail of water, and give it to their mom? “It was ‘Jack and Jill 2.0,’ ” Chandar said. “I thought, This is how a nursery rhyme should be.”

Since PewDiePie’s December 9 video drew greater attention to the E;R channel, YouTube has reportedly suspended one of the creator’s videos and issued a strike against the account for violating the site’s community guidelines. The suspended video, which according to E;R had 2 million views at the time of its removal from YouTube, was ostensibly about Steven Universe — but it also contained four minutes of unedited footage of Hitler delivering a speech. YouTube has not yet responded to Vox’s request for comment.


YouTube's policies on "advertiser-friendly content" restrict what may be incorporated into videos being monetized; this includes strong violence, language, sexual content, and "controversial or sensitive subjects and events, including subjects related to war, political conflicts, natural disasters and tragedies, even if graphic imagery is not shown", unless the content is "usually newsworthy or comedic and the creator's intent is to inform or entertain".[352] In September 2016, after introducing an enhanced notification system to inform users of these violations, YouTube's policies were criticized by prominent users, including Phillip DeFranco and Vlogbrothers. DeFranco argued that not being able to earn advertising revenue on such videos was "censorship by a different name". A YouTube spokesperson stated that while the policy itself was not new, the service had "improved the notification and appeal process to ensure better communication to our creators".[353][354][355]
All eye-rolling at YouTube’s attempts to encourage community aside: When viewed in the context of PewDiePie’s extremely high level of influence over followers who are in turn deeply committed to waging meme war in his name, his alt-right ties become even more concerning. In essence, YouTube’s most influential personality is using his platform in ways that carry the potential to push millions of his already devoted followers toward online extremism. They’re already deploying the same tools of memeified, joking harassment and brigading that the alt-right is known to deploy — tactics rooted in the kinds of online trollishness that can seem purely jovial and harmless right up until it becomes something more.

As more advertising dollars flow to YouTube, it's making the already hugely profitable Google even more prosperous. On Thursday, Google's corporate parent — Alphabet Inc., based in Mountain View, Calif. — said the company overall earned $5.1 billion, or $7.25 a share in the third quarter, up 27% from the same quarter last year. After subtracting advertising commissions, revenue climbed 21% to $18.3 billion. Both figures beat analyst projections.
The tech conceit of starting with nothing and growing a business into being profitable sounds appealing. Who wouldn't like to minimize initial investment? But the successes have typically required hundreds of millions, if not a billion or more, of investment to ultimately succeed. And there are many ways in which the grand concept can fall short the way theory sometimes does when faced with the reality of application.
YouTube is one of the most popular websites on the planet, receiving billions of views a year and paying out millions to the content creators that it hosts. Money earned through YouTube is generated by advertisements. Content creators who host ads on their videos receive about half of the ad revenue those ads generate, while YouTube takes the rest. Anyone can monetize their videos, as long as their videos do not break copyright law.

Though the furor around PewDiePie’s repeated antics has subsided after each of these incidents, his courting of alt-right ideas has not. Though he has never openly identified himself as a member or supporter of the alt-right, he has continued to like and promote channels run by alt-right-affiliated users, and earlier this year, he made a video in which he reviewed the right-wing personality and alt-right hero Jordan Peterson’s controversial self-help book. In the review, PewDiePie endorsed the book, called it a “fun” read, and said he would take some of its advice.

The men know this with quantitative precision. YouTube analytics show exactly when a video’s audience falls off. ChuChu and other companies like it—whatever their larger philosophy—can see exactly what holds a toddler’s attention, moment by moment, and what causes it to drift. If a video achieves a 60 percent average completion rate, ChuChu knows it has a hit. Using these data doesn’t let it “crack the algorithm”; everyone has access to a version of these numbers. Instead, Chandar uses the analytics to tune his and other creators’ intuition about what works.
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Absent substantive oversight by regulators, in the late 1960s the calls for change entered a new, more creative phase. A group calling itself Action for Children’s Television began advocating for specific changes to programming for young kids. The Corporation for Public Broadcasting was formed in 1968 with government dollars. At the same time, Children’s Television Workshop began producing Sesame Street, and the forerunner to PBS, National Educational Television, began distributing Mister Rogers’ Neighborhood. These shows were tremendously successful in creating genuinely educational television. By the time children’s programming got swept up into the growing cable industry, the big channels had learned a lot from the public model, which they incorporated into shows such as Dora the Explorer and Blue’s Clues.

Facebook and Twitter could pose new challenges to YouTube, because those social networks are creating their own video services. “If YouTube wants to move towards strong profitability, or to be profitable, they are gong to have to take that advertising and make it part of any actual programming,” Bajarin said. “And one way to have control over all that is to create their own content.”
The survey was interested in the particulars of respondents’ anger. In its 14 pages, it sought an almost voyeuristic level of detail. It asked the woman to describe the stages of her fury, which words she had shouted, whether punches had been thrown. “In becoming angry, did you wish to get back at, or gain revenge?” the survey inquired. Afterward, did you feel “triumphant, confident and dominant” or “ashamed, embarrassed and guilty”? There were also questions for people like her husband, who had been on the receiving end: “Did the other person’s anger come as a surprise to you, or did you expect that it would occur?”
For other YouTube creators, ad dollars only go so far, and a significant portion of revenue comes from sponsorships and “affiliate marketing” (when brands offer a commission on any sales or traffic that the creator’s content drives). Affiliates function pretty seamlessly through YouTube; anyone can include links to featured products in their video’s caption, and when audience members click through and buy them, that YouTube channel gets a small kickback. Many YouTubers prefer Amazon’s affiliate program, “Amazon associates,” although there are plenty more to choose from.

YouTube originally offered videos at only one quality level, displayed at a resolution of 320×240 pixels using the Sorenson Spark codec (a variant of H.263),[86][87] with mono MP3 audio.[88] In June 2007, YouTube added an option to watch videos in 3GP format on mobile phones.[89] In March 2008, a high-quality mode was added, which increased the resolution to 480×360 pixels.[90] In November 2008, 720p HD support was added. At the time of the 720p launch, the YouTube player was changed from a 4:3 aspect ratio to a widescreen 16:9.[91] With this new feature, YouTube began a switchover to H.264/MPEG-4 AVC as its default video compression format. In November 2009, 1080p HD support was added. In July 2010, YouTube announced that it had launched a range of videos in 4K format, which allows a resolution of up to 4096×3072 pixels.[92][93] In June 2015, support for 8K resolution was added, with the videos playing at 7680×4320 pixels.[94] In November 2016, support for HDR video was added which can be encoded with Hybrid Log-Gamma (HLG) or Perceptual Quantizer (PQ).[95] HDR video can be encoded with the Rec. 2020 color space.[96]
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