4. Use product placement and video sponsorship: Companies interested in your channel’s audience might sponsor your videos or offer you product placement deals in exchange for a shout out. You’ll likely receive payments on a per-sale basis or in commission tiers. Search on sites such as ShareASale, Clickbank and CJ Affiliate by Conversant for possible corporate partners — and be sure you’re willing to vouch for the company and products you’re selling before signing up.
So, predictably, by the time it was 10 a.m., I had made and consumed two cups of coffee, taken out the trash, cleaned my room while taking a deliberately slow approach to folding my shirts, gone on a walk outside to clear my head, had a thing of yogurt and fruit to reward the physical exertion, sent an email to my aunt and sister, read about 100 Tweets (favorited three; written and deleted one), despaired at my lack of progress, comforted myself by eating a second breakfast, opened several tabs from ESPN.com on my browser ... and written absolutely nothing.
Controversial content has included material relating to Holocaust denial and the Hillsborough disaster, in which 96 football fans from Liverpool were crushed to death in 1989. In July 2008, the Culture and Media Committee of the House of Commons of the United Kingdom stated that it was "unimpressed" with YouTube's system for policing its videos, and argued that "proactive review of content should be standard practice for sites hosting user-generated content". YouTube responded by stating:
Observing that face-to-face communication of the type that online videos convey has been "fine-tuned by millions of years of evolution", TED curator Chris Anderson referred to several YouTube contributors and asserted that "what Gutenberg did for writing, online video can now do for face-to-face communication". Anderson asserted that it's not far-fetched to say that online video will dramatically accelerate scientific advance, and that video contributors may be about to launch "the biggest learning cycle in human history." In education, for example, the Khan Academy grew from YouTube video tutoring sessions for founder Salman Khan's cousin into what Forbes' Michael Noer called "the largest school in the world", with technology poised to disrupt how people learn. YouTube was awarded a 2008 George Foster Peabody Award, the website being described as a Speakers' Corner that "both embodies and promotes democracy." The Washington Post reported that a disproportionate share of YouTube's most subscribed channels feature minorities, contrasting with mainstream television in which the stars are largely white. A Pew Research Center study reported the development of "visual journalism", in which citizen eyewitnesses and established news organizations share in content creation. The study also concluded that YouTube was becoming an important platform by which people acquire news.
Previously, viewing YouTube videos on a personal computer required the Adobe Flash Player plug-in to be installed in the browser. In January 2010, YouTube launched an experimental version of the site that used the built-in multimedia capabilities of web browsers supporting the HTML5 standard. This allowed videos to be viewed without requiring Adobe Flash Player or any other plug-in to be installed. The YouTube site had a page that allowed supported browsers to opt into the HTML5 trial. Only browsers that supported HTML5 Video using the MP4 (with H.264 video) or WebM (with VP8 video) formats could play the videos, and not all videos on the site were available.
On February 28, 2017, in a press announcement held at YouTube Space Los Angeles, YouTube announced the launch of YouTube TV, an over-the-top MVPD-style subscription service that would be available for United States customers at a price of US$35 per month. Initially launching in five major markets (New York City, Los Angeles, Chicago, Philadelphia and San Francisco) on April 5, 2017, the service offers live streams of programming from the five major broadcast networks (ABC, CBS, The CW, Fox and NBC), as well as approximately 40 cable channels owned by the corporate parents of those networks, The Walt Disney Company, CBS Corporation, 21st Century Fox, NBCUniversal and Turner Broadcasting System (including among others Bravo, USA Network, Syfy, Disney Channel, CNN, Cartoon Network, E!, Fox Sports 1, Freeform, FX and ESPN). Subscribers can also receive Showtime and Fox Soccer Plus as optional add-ons for an extra fee, and can access YouTube Premium original content (YouTube TV does not include a YouTube Red subscription).
In late November 2018, YouTube announced that it would introduce a "Story" feature, similar to ones used by Instagram, Snapchat and Facebook, which would allow its content creators to engage fans without posting a full video. The stories, called "Reels," would be up to 30 seconds in length and would allow users to add "filters, music, text and more, including new "YouTube-y" stickers." Unlike those of other platforms, YouTube's stories could be made multiple times and would not expire. Instead of being placed at the top of the user interface as is commonly done, the "Reels" option would be featured as a separate tab on the creator's channel. As of its announcement, only certain content creators would have access to the "Reels" option, which would be utilized as a beta-version for further feedback and testing. If users engage more with the "Reels" option, it may end up as a more permanent feature and "trigger their appearance on the viewer's YouTube home page as recommendations." As of November 28, 2018, Youtube did not specify when "Reels" would arrive in Beta or when it would be publicly released.
YouTube has also faced criticism over the handling of offensive content in some of its videos. The uploading of videos containing defamation, pornography, and material encouraging criminal conduct is forbidden by YouTube's "Community Guidelines". YouTube relies on its users to flag the content of videos as inappropriate, and a YouTube employee will view a flagged video to determine whether it violates the site's guidelines.
“[P]ewdiepie is, once again, doing exactly what neo-nazis want,” Kotaku reporter Nathan Grayson commented on Twitter in response to the incident. “[W]hether he’s just memeing or he ascribes to these values, it doesn’t matter. [W]hat matters is that he normalizes these ideas as jokes on THE platform where kids increasingly get their first exposure to the world at large.”
In January 2018, the 23-year-old elder Paul brother was kicked off YouTube’s Google Preferred program, which gives favorable ad rates to popular channels, after he filmed a video in Japan that showed an apparent suicide hanging from a tree. He apologized. His income from videos (pratfalls, pranks) and brand deals took a hit, but loyal fans kept his hefty merchandise business afloat.
In August 2008, a US court ruled in Lenz v. Universal Music Corp. that copyright holders cannot order the removal of an online file without first determining whether the posting reflected fair use of the material. The case involved Stephanie Lenz from Gallitzin, Pennsylvania, who had made a home video of her 13-month-old son dancing to Prince's song "Let's Go Crazy", and posted the 29-second video on YouTube. In the case of Smith v. Summit Entertainment LLC, professional singer Matt Smith sued Summit Entertainment for the wrongful use of copyright takedown notices on YouTube. He asserted seven causes of action, and four were ruled in Smith's favor.
The money you earn on YouTube is entirely dependant upon how many views your videos receive. If you have a large number of subscribers and all of your videos receive thousands of views, the ad revenue will be high. If your videos have a low number of views, those videos will not generate much in terms of revenue. “Gangnam Style,” for example, was a viral hit that received over two billion views and generated as much as $5.9 million in revenue. However, even popular users generally see views in the thousands rather than the billions, so earnings are considerably lower on average. As of 2013, it is estimated that one video with a million views can earn the creator between $800 and $8,000.
In any case, if you have incontrovertible evidence that YouTube is actually unprofitable today, and why that is (i.e. is it because they’re just investing all that profit back into growth, or are their upkeep costs truly just on the order of multiple billions of dollars?), would love to see it and adjust this accordingly. Doesn’t really change any of the points made though.
You can also sign up for Patreon, which allows you to launch membership-only video channels through YouTube at a small fee per month for regular rewards. Just imagine how much a YouTube channel could generate if it has the 1,000 subscribers required by the YPP. Charge $1 for a new channel with new content, and you could be looking at a solid monthly revenue stream.
Fifty years ago, the most influential children’s-television studio of the 20th century, Children’s Television Workshop, came into being, thanks to funding from the Ford Foundation, the Carnegie Corporation of New York, and the United States government. It created an unprecedented thing—Sesame Street—with help from a bevy of education experts and Jim Henson, the creator of the Muppets. The cast was integrated. The setting was urban. The show was ultimately broadcast on public television across America, defining a multicultural ideal at a time of racial strife. It was the preschool-media embodiment of the War on Poverty, a national government solution to the problems of America’s cities.
Make your videos with a specific type of person in mind. This is basic advertising 101; identifying your target demographic. Don’t tell me that your demographics are 21 – 55 year old women. This is the shotgun approach that’s too general and vague. Do you talk to a 21 year old girl the same way you’d talk to a 55 year old lady? Of course not. Define your audience and create videos that’s catered to them.
The ChuChu guys didn’t set out to make educational programming. They were just making videos for fun. How were they to know they’d become a global force in children’s entertainment? As time went on and the staff expanded, the company created a teaching series, called Learning English Is Fun, and worked with a preschool company to develop an app, ChuChu School, that has an explicitly didactic purpose. But generally speaking, Chandar and Krishnan just wanted their videos to be wholesome—to deliver entertainment that perhaps provided kids with a dose of moral instruction.
YouTube originally offered videos at only one quality level, displayed at a resolution of 320×240 pixels using the Sorenson Spark codec (a variant of H.263), with mono MP3 audio. In June 2007, YouTube added an option to watch videos in 3GP format on mobile phones. In March 2008, a high-quality mode was added, which increased the resolution to 480×360 pixels. In November 2008, 720p HD support was added. At the time of the 720p launch, the YouTube player was changed from a 4:3 aspect ratio to a widescreen 16:9. With this new feature, YouTube began a switchover to H.264/MPEG-4 AVC as its default video compression format. In November 2009, 1080p HD support was added. In July 2010, YouTube announced that it had launched a range of videos in 4K format, which allows a resolution of up to 4096×3072 pixels. In June 2015, support for 8K resolution was added, with the videos playing at 7680×4320 pixels. In November 2016, support for HDR video was added which can be encoded with Hybrid Log-Gamma (HLG) or Perceptual Quantizer (PQ). HDR video can be encoded with the Rec. 2020 color space.