In October 2015, YouTube announced YouTube Red (now Youtube Premium), a new premium service that would offer ad-free access to all content on the platform (succeeding the Music Key service released the previous year), premium original series and films produced by YouTube personalities, as well as background playback of content on mobile devices. YouTube also released YouTube Music, a third app oriented towards streaming and discovering the music content hosted on the YouTube platform.[62][63][64]

But each of the three videos PewDiePie featured in his since-removed shoutout of the E;R channel featured fairly obvious examples of the channel’s offensive content — in fact, not only did part one of the Death Note review that Kjellberg said he liked directly invoke a racial slur in its video description (the description has since been edited), but the first 15 seconds of part two contain a blatant reference to a 2017 incident in which Kjellberg himself dropped a racial slur, strategically edited but unmissable if you’re familiar with the clip in question — which most of Kjellberg’s followers would reasonably be.
YouTube sensation and grandma chef Karre Mastanamma passed away on Monday night at her native village of Gudiwada in Tenali Mandal of Guntur district. The 107-year-old chef, with a large fan following, and perhaps the oldest YouTube star was unwell for the past six months. Mastanamma’s YouTube channel, Country Foods, had a subscription base of 12.18 lakh.
YouTube does not usually offer a download link for its videos, and intends for them to be viewed through its website interface.[126] A small number of videos, can be downloaded as MP4 files.[127] Numerous third-party web sites, applications and browser plug-ins allow users to download YouTube videos.[128] In February 2009, YouTube announced a test service, allowing some partners to offer video downloads for free or for a fee paid through Google Checkout.[129] In June 2012, Google sent cease and desist letters threatening legal action against several websites offering online download and conversion of YouTube videos.[130] In response, Zamzar removed the ability to download YouTube videos from its site.[131]
Estimates for YouTube's annual revenue, nearly all of which still comes from ads, vary a fair amount. But many of the estimates are now above $10 billion. At different points, Bank of America and Mizuho forecast that YouTube would post 2017 revenue of $13 billion and $12 billion, respectively. And in February, Baird's Colin Sebastian estimated YouTube is doing around $15 billion in annual sales.
YouTube already offers advertisers the opportunity to withdraw from advertising on some videos – such as LGBTQ content or discussions of mental health – if it doesn’t sit well alongside a brand’s message. It was revealed last year that this can sometimes then lead to content being demonetised. In other words, the creator does not receive a share of ad revenue for that video.
YouTube is one of the most popular websites on the planet, receiving billions of views a year and paying out millions to the content creators that it hosts. Money earned through YouTube is generated by advertisements. Content creators who host ads on their videos receive about half of the ad revenue those ads generate, while YouTube takes the rest. Anyone can monetize their videos, as long as their videos do not break copyright law.
Having outside income streams is especially important. After all, a change to how YouTube partners with and compensates creators could drastically shake up a YouTuber's ability to earn money with little warning. This happened in January, when the YouTube Partner Program boosted the eligibility requirements for monetization from 10,000 lifetime views to 4,000 hours of watch time within the previous year and 1,000 subscribers, leaving some content creators scrambling to reclaim their ability to earn money.
But as the latest controversy around PewDiePie illustrates, his jokes have failed to land with many, many YouTube users, and there’s growing frustration with YouTube for not doing more to combat the growth of extremism in its midst. Though its most recent move of simply erasing PewDiePew from its rosily optimistic look back at 2018 might temporarily help to create a positive public image, when considering the evolution of PewDiePie’s influence alongside his steady drift toward the far right, it’s increasingly difficult to look back and laugh.

Before you can start getting paid, you'll need to reach the payment threshold. This varies depending on your currency. In the US, the payment threshold is $100. This means you'll need to earn $100 before you can start collecting any money. If you've hit your payment threshold, you'll be paid around the 21st of every month. If you didn't meet the threshold, that money will be rolled over into next month's amount.

YouTube's still-rapid viewing growth -- driven by smartphones and to an extent connected TVs -- has a lot to do with its revenue momentum. At last week's NewFronts online video ad event, YouTube disclosed it now had over 1.8 billion monthly logged-in viewers, up from 1.5 billion as of last June. And back in February 2017, YouTube said it was seeing over a billion hours per day of viewing -- that's about three times what Netflix (NFLX) witnessed on a record-breaking day in January, and 10 times what YouTube saw back in 2012.


If streaming video followed the broadcast model, YouTube—in partnership with governments around the world—could also subsidize research into creating educational content specifically for YouTube, and into how best to deliver it to children. The company could invest in research to develop the best quantitative signals for educational programming, so it could recommend that programming to viewers its algorithm believes to be children. It could fund new educational programming, just as broadcasters have been required to do for decades. (“We are always looking for ways to build the educational content offering in the app in a way that’s really fun and engaging for kids,” Ducard said.)
YouTube has focused on developing online personalities such as video game player PewDiePie, music video specialist Smosh and style guru Michelle Phan. Driving much of the traffic to YouTube, analysts say, are multichannel networks such as Fullscreen, Maker Studios, SonyBMG and Whistle Sports. Google has bought stakes in multichannel networks such as Vevo and Machinima, analysts say, to ensure their content stays on its website.
YouTube Premium (formerly YouTube Red) is YouTube's premium subscription service. It offers advertising-free streaming, access to exclusive content, background and offline video playback on mobile devices, and access to the Google Play Music "All Access" service.[206] YouTube Premium was originally announced on November 12, 2014, as "Music Key", a subscription music streaming service, and was intended to integrate with and replace the existing Google Play Music "All Access" service.[207][208][209] On October 28, 2015, the service was relaunched as YouTube Red, offering ad-free streaming of all videos, as well as access to exclusive original content.[210][211][212] As of November 2016, the service has 1.5 million subscribers, with a further million on a free-trial basis.[213] As of June 2017, the first season of YouTube Red Originals had gotten 250 million views in total.[214]
“The largest fucking YouTuber on the planet made a video that got 7 million views in 7 hours,” Hasan Piker, a commentator for the left-wing web series The Young Turks, said on his own YouTube channel. “That seems like a fucking big problem, especially if the majority of his viewers are 14-year-old kids who are going to go over to this fucking channel and start watching this guy’s cartoon videos. ... [E;R] has an interest in red-pilling people and turning them over to Naziism or to Fascist ideology. How do you think this will play out when PewDiePie hypes this guy’s fucking channel?”
YouTube sensation and grandma chef Karre Mastanamma passed away on Monday night at her native village of Gudiwada in Tenali Mandal of Guntur district. The 107-year-old chef, with a large fan following, and perhaps the oldest YouTube star was unwell for the past six months. Mastanamma’s YouTube channel, Country Foods, had a subscription base of 12.18 lakh.
But as the latest controversy around PewDiePie illustrates, his jokes have failed to land with many, many YouTube users, and there’s growing frustration with YouTube for not doing more to combat the growth of extremism in its midst. Though its most recent move of simply erasing PewDiePew from its rosily optimistic look back at 2018 might temporarily help to create a positive public image, when considering the evolution of PewDiePie’s influence alongside his steady drift toward the far right, it’s increasingly difficult to look back and laugh.
“All I said was I like this guy’s anime review,” PewDiePie says in the video. “[The channel creator] apparently likes to have hidden and not-so-hidden Nazi references in his videos and obviously if I noticed that I wouldn’t have referenced him in the shoutout. ... I said publicly a year and a half ago that I was going to distance myself from Nazi jokes and that kind of stuff, because I want nothing to do with it. Generally, I’ve done that. I don’t really have a reason to dip into that again — it’s just stupid.”
Make your videos with a specific type of person in mind.  This is basic advertising 101; identifying your target demographic.  Don’t tell me that your demographics are 21 – 55 year old women.  This is the shotgun approach that’s too general and vague.  Do you talk to a 21 year old girl the same way you’d talk to a 55 year old lady?  Of course not.  Define your audience and create videos that’s catered to them.
“A whole bunch of things happened that made me feel like I didn’t have any control in my life, so I had to do something,” says Fischbach, 29, who now lives in Los Angeles. At first he recorded audio snippets as practice for a potential career in voice acting, but he soon found an audience through clips in which he played video games while providing wry running commentary. 
The results reflect YouTube’s struggles to expand its core audience beyond teens and tweens. Many YouTube users treat the site as a video repository to be accessed from links or embedded video players posted elsewhere, rather than visiting YouTube.com daily. Google executives want them to turn on YouTube the way they turn on television, as a habit, where they can expect to find different “channels” of entertainment.

In October 2015, YouTube announced YouTube Red (now Youtube Premium), a new premium service that would offer ad-free access to all content on the platform (succeeding the Music Key service released the previous year), premium original series and films produced by YouTube personalities, as well as background playback of content on mobile devices. YouTube also released YouTube Music, a third app oriented towards streaming and discovering the music content hosted on the YouTube platform.[62][63][64]
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